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並前往https://ruc.udc.es/dspace/bitstream/handle/2183/19763/TrilloTrillo_Adrian_TFG_2017.pdf?sequence=2

Measuring Brand Equity in the Smartphone industry - RUC

Keywords: Brand, Brand Equity, Aaker, Smartphones, Marketing ... with the HTC Dream, a smartphone developed by the manufacturer HTC (Apple, 2007).

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