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並前往https://cmsw.mit.edu/wp/wp-content/uploads/2016/10/147703400-Ilya-Vedrashko-Advertising-in-Computer-Games.pdf

ADVERTISING IN COMPUTER GAMES - MIT Comparative ...

Back in 2004, Jay Horwitz wrote in his concept report for Jupiter Research that advertisers would not be able to make efficient decisions about in-game ad ...

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