【吃元宵 提燈籠】
領燈籠方式：
因疫情期間，且燈籠有限
1️⃣請點網址登記後
2️⃣於此貼文下方留言
3️⃣服務團隊會通知您是否可領取。

📍📍📍點下列網址登記📍📍📍
https://forms.gle/E9H5sK2m8CvhtiiG7

‼因很多登記的人，沒有在這兒留言，所以雅芳有打電話過去通知，但有部分可能是因為沒看過我們專線0930-101343，就都沒接…若你有登記 #一直沒等到通知的，快在粉專下留言，或撥打我們服務專線0930-101343，以免被領光喔~~~~

🧐組裝有點燒腦的燈籠，是太久沒做美勞了嗎

特別演出
#田田奶茶
2010年走路到附近開會，跟著我進集會所，一直到有人說「妳的狗真可愛」，才低頭發現牠，開完會又一路跟我回家，跟一群貓咪一起長大，有狗經過會吠，但允許浪貓進屋吃牠飼料XDDDD
🏆戰績：半夜有小偷要偷門口的器具，吠到我們起床報警，才讓小偷沒得逞

#支持以認養代替購買
喵屋Miao Woo

你將生命和慈愛賜給我；你也眷顧保全我的心靈。
Thou hast granted me life and favour, and thy visitation hath preserved my spirit.

【2/22更新】
目前登籠已全數登記完畢
若明天晚上七點後，有未領取的燈籠
會再釋出，依登記的順序通知領取燈籠喔！

【2/24更新】
今日會依登記順序通知候補名單來領喔！

CNY families trying to work out visitation combinations this year.

#大年初一 #開門見喜
#喜從牛來 #牛年旺返

特別演出
#黑白娘
2011年是志工從南寮收容所帶出來的貓咪，大約是1歲多的小男生，當時嚴重的尿道阻塞差點要了牠的小命，進行了尿道造口手術將牠的整個生殖器都拿掉了，幸虧在經過好長一段時間的治療之後逐漸恢復了健康，也讓我們發現了牠驚人的ㄋㄟ功，不論大人小孩大狗小狗牠都愛。
🏆戰績：將家中老鼠全數抓出，讓其親朋好友皆舉家搬遷，不敢再踏入此屋

#支持以認養代替購買
喵屋Miao Woo

你將生命和慈愛賜給我；你也眷顧保全我的心靈。
Thou hast granted me life and favour, and thy visitation hath preserved my spirit.

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

How will The Thirsty Sisters celebrate Chinese New Year this 2021! With a CNY visitation limit of 8 pax (2 households) in Singapore and the Movement Control Order (MCO) imposed in Malaysia, will they survive? Tune in to find out!

00:00 Introduction
01:15 Topic of the day
02:18 What does Nina feel about CNY
03:41 Chinese New Year without our Parents?
05:38 How Nina celebrated CNY with Sylvia last CNY
09:12 How does Sylvia feel about spending CNY away from her Malaysian family
12:46 How is Sylvia going to celebrate CNY this year
14:31 No shouting while tossing lohei?
16:46 Does e-angpao work for Sylvia and Nina?
21:23 What does Sylvia miss most about spending CNY in Malaysia?
23:20 Sylvia and Nina’s favourite CNY snacks!

Watch the Food King episode here!
https://www.youtube.com/watch?v=N5mS1x2TCJU&ab_channel=RyanSylviaRyanSylviaVerified

Sylvia and Nina are not your typical influencers; they give it to you raw and real! Join them as they quench their never-ending thirst for wisdom, trends, success and men.

They explore hot and pressing issues you never thought you needed to know in this extremely in-depth podcast. Sisters, brothers and everyone in between or beyond; jump in and be thirsty!

*Disclaimers*
The legal age for sex in Singapore is 18. While being comfortable with your bodies is a must, please protect yourselves by using protection ?
https://singaporelegaladvice.com/law-articles/legal-age-for-sex-in-singapore/

Our views in this podcast include only our own experiences as heterosexual women in Singapore, we respect everyone’s views regardless of genders, gender identities and sexual orientations.

Follow The Thirsty Sisters on Spotify and Instagram!
https://www.instagram.com/thethirstysisterstts
https://open.spotify.com/show/5yx8txjfb7dMkosumEv6lQ?si=5Ew1dv6wRlCayZ0TQfo-Ug

Featuring:
Sylvia - https://www.instagram.com/sylsylnoc
Nina - https://www.instagram.com/ninatsf

Brand collaborations/features:
thirstysisters@noc.com.sg.

The Thirsty Sisters TEAM
Co-Founders: Sylvia Chan | Nina Tan
Head of Production: Virus Tan
Crew/Editors: Jeraidine Kwong | Isaac Tan
Motion Graphics Designers: Kher Chyn
Sound Engineers: Nah Yu En | Mabel Leong
Digital Strategist: Freda Peh

#看到被車撞到的浪浪
#在新竹市你可以這樣做
大家多多少少都有看過被車撞到的流浪狗或流浪貓
但通常都不知道該怎麼辦
雅芳也曾經半夜在路邊親眼目睹一台車撞到浪貓拖行後就逃走了
雖然雅芳當下就立即衝過去
那隻貓咪還是變貓天使去了
也曾接到民眾投訴目睹浪貓被撞，還把肇事車攔下
結果對方加速逃跑了
現在教大家
如果遇到這種情況
⭕️你可以這樣做
1️⃣打110報警
2️⃣通報1999
1999在接獲電話
✅如果確認浪浪只是受傷，就會由動保所接手
✅如果民眾通報為死亡，會由環保局接手
➡️清潔隊先至現場察看，如果發現浪浪還存活，又會交由動保所接手
➡️如果清潔隊確認死亡，也是會由動保所確認有無晶片，如果有晶片，就會通知飼主，如果無晶片就會交由委外專門在處理犬貓遺體之廠商。

‼️要注意❗️動保所跟環保局只有上班時間才能協助，所以如果浪浪受有重傷，希望你能第一時間送至最近的動物醫院；如果死亡，就先用紙箱或袋子裝起來，放置在較高處，以避免被浪狗咬走，再跟1999通報放置的位置，以利清潔隊去收回。

💢如果撞到浪浪的人未妥善處理，就逃跑的話，警方可依道路交通管理處罰條例第62條第1項開罰-汽車駕駛人駕駛汽車肇事，無人受傷或死亡而未依規定處置者，處新臺幣一千元以上三千元以下罰鍰；逃逸者，並吊扣其駕駛執照一個月至三個月。

雅芳相信因為浪浪不懂得交通規則，常常會亂竄，而致使駕駛不小心撞上牠，但既然發生了，就應該下車察看，將受到撞擊的浪浪妥善處理，而不要抱著反正浪浪也不會說話，也沒有人會追究責任，就逃逸；這樣不禁會受良心譴責也是會被行政處罰的！別做錯選擇而得不償失喔！

#影片貓咪介紹
#黑白娘
2011年是志工從南寮收容所帶出來的貓咪，大約是1歲多的小男生，當時嚴重的尿道阻塞差點要了牠的小命，進行了尿道造口手術將牠的整個生殖器都拿掉了，幸虧在經過好長一段時間的治療之後逐漸恢復了健康，也讓我們發現了牠驚人的ㄋㄟ功，不論大人小孩大狗小狗牠都愛。
🏆戰績：將家中老鼠全數抓出，讓其親朋好友皆舉家搬遷，不敢再踏入此屋

#田田奶球
2009年和布丁、黑糖一起，被民眾撿到裝在紙箱，放在我家門口，只因聽說雅芳有養貓，應該會照顧....第一次照顧奶貓，還好有田小橘幫忙，讓牠們都平安健康的長大了，可以認養的年紀，就讓朋友認養走了，2017年9月底被送回來
🏆戰績：比橘貓還厲害的ㄋㄟ功

#支持以認養代替購買
喵屋Miao Woo
🙇🏻‍♀️請給成貓被認養的機會
成貓個性較穩定，可容易找到適合自己的貓咪喔🐅

你將生命和慈愛賜給我；你也眷顧保全我的心靈。
Thou hast granted me life and favour, and thy visitation hath preserved my spirit.

音樂: 5 Cents Back
音樂家: music by audionautix.com
許可: https://creativecommons.org/licenses/by/4.0/legalcode