【一連七集，第五】哈佛知識分享: Trade-offs 如何「取捨」?

你要取得更多，就要捨棄更多。「取捨」is tough, but you have to do it!

股神巴菲特 Warren Buffett 有句名言好影響我:

"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’

成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.

識我嘅朋友都知道，我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買，送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間，買十世我都買唔晒! 呢世我只想買一千間。」

哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."

策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!

上一集講過，何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集同你講第(3) Trade-offs different from rivals 要贏，就要有同競爭對手不同的「取捨」。

What are trade-offs?

"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter

「取捨就好似去咗一個交叉路口咁， 你只可以二選其一，唔可以兩條路都行晒。」

做生意，唔係多啲，就好啲。 多啲產品、 多啲服務、多啲客戶， 唔代表你就係好啲。 因為你營業額可能多咗三成， 但利潤反而可能無咗一半。 咁我就情願營業額細啲，利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:

"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter

競爭唔係要做到最好，最大嘅市佔率。競爭係要做到最獨特，同埋賺到錢，長遠地賺錢。

幾年前我講過，香港週街都係髮廊，但點解有間特別唔同?

video …

QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs ， 好多嘢唔做，但反而吸引咗一班想「快、靚、正」 ，但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族， most likely 男士們、三四五十歲左近。10 minutes, just cut!

QB House 專注培訓、建立系統，令呢班目標顧客群由原本一兩三個月先剪個頭髮，而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗，就令QB House 同佢嘅髮型師雖然做少咗嘢，但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!

就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同，當初首創新嘅經營模式係日本做到最獨特， 亦都解釋咗點解佢1996年由東京一間開始， 短短幾年間就能夠開到全球幾百間分店，2018年仲係東京証交所主板上市， 依家市值近20億港幣。 雖然有好多人想抄佢，QB House 嘅專注，佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升，到今日都保持住係「速剪」行業嘅領導地位。

我成日都話，「當你乜都做，等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」，唔放手，唔會得到更多。

可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter，大把方法變。 最緊要就係，唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.

你嘅「取捨」要同你競爭對手唔同，咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?

唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …

佢就好似係 QB House 嘅翻版，但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40，45分鐘時間，班目標顧客群，即係長頭髮嘅二三四五十歲女士們， 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下，就有個清神爽利嘅頭見人!

因為做得夠專，懂得運用 Michael Porter 所指嘅 trade-offs ，同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯，relax relax 下。2010年由美國加州第一間店開始， 十年間，全美開超過一百間分店， 擁有超過5000個髮型師， 每次美金$40，每個月幫緊20萬個客人吹頭。 淨係吹頭，依家營業額每年超過一億美金。

全球最大嘅傢俬公司，IKEA， 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手，人客自己搞掂，慳番啲成本，換取平啲價錢)，到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同，有好唔同嘅 Trade-offs 取捨。

IKEA 嘅「取捨」，就能夠吸引咗一班 “with a thin wallet" 想價錢平，但又想 good design, 唔介意自己辛苦做多啲， 工餘時間，甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢，都好鍾意去 IKEA 買嘢，因為平! 而家? 叫我花成日嵌件傢俬，睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。

美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣，No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.

無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。

但就係因為「冇」， 運動複雜程度及成本下降，Southwest 就可以專注做以下幾樣嘢特別好，就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無， 但未必個個客人都啱!

於是 Southwest 有個好出名嘅 "Pen Pal" 故事，就有位乘客 Mrs. Crabapple， 經常好唔滿意 Southwest Airlines 乜都冇，無頭等、無飛機餐、無預設定座位、無行李轉運等等等等， 經常寫信去 Southwest 投訴，呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢， 寫完又寫， 回覆左又寫，投訴完又投訴。 直至客戶服務 部嘅同事們都冇計， 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內，佢回覆:

“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話，請佢走， 唔好再返來!

聽落好似好搞笑，但Michael Porter 話呢個係一個典型嘅 trade-offs 例子，you cannot please everyone. 記住，一開始嘅時候，我講過:

"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.

策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!

"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.

當您嘗試做曬所有嘢去服務每一個人，你嘅「取捨」就會減少， 同時亦都會減少你嘅競爭優勢。

善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係，爭在你願唔願意「放手」，先能夠取得「更多」。

包括我自己在內， 如果我乜嘢地產項目都投資，有賺錢就買， 甚至乎集資錢多地盤都搞埋， 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖，我就係一個一流嘅商舖基金公司， 全香港人， 包括所有大嘅地產發展商，係街舖買賣都唔會夠我來。 社運/肺炎後，全香港買賣舖無人夠我哋多，呢個係事實!

"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.

「取捨」會令到策略更有持續性，因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。

我係香港第一個商舖基金，就永遠都係香港第一個商舖基金。只我哋專注，未來幾十年，我知道係香港嘅街舖，無人會動搖到我哋嘅領導地位。

即是有人入嚟炒，Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎， 即係好似「一腳踏兩船」咁， 自己本身嘅本業又做，商舖又做，結果兩邊都做唔「專」。

就係因為有自信我先咁講。因為好似今集一開始咁講，根據 Michael Porter 嘅 "Trade-offs different from rivals"， 我哋係放棄咗好多嘅嘢，同競爭對手大大唔同，先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注，我哋嘅基金投資者會賺錢! I know it. 但如果有一日，我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等， 就係投資者應該攞錢走嘅時候! 乜都做，就開始等如乜都唔做!

你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做，人客想要乜，你就俾佢乜呢?

There is no problem with that! 第一集一開始我就話，99%嘅公司都係咁，養家活兒可能好多年都冇問題， 但根據 Michael Porter，你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年，搵到食，但可能仍然冇人識你，無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去，等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁，你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。

李小龍嘅名言，亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動，如何配合去增強你的競爭優勢?

。。。。。

My hobby 《星期六早餐會》!

九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

【血管健康】發怒時面上青筋暴現💢

⭐運動或勞動多冒青筋是正常的
⭐如發現青筋突然鼓脹宜就醫處理
#星期六隻眼閉

面冒青筋病痛多？
中醫理論認為面色反映臟腑的健康狀況，除了面色，有些人面上會浮現青筋，例如嬰兒常見鼻樑冒青筋，老人家有「青筋攀鼻樑，無事喊三場」的說法，是否真有其事？所謂青筋其實是靜脈血管，作用是把血液從身體各部分送回心臟，如果血液回流受阻就容易令青筋浮現，從中醫角度來看屬氣滯血瘀，氣血運行不暢而形成血瘀栓塞，而氣血虛弱的人不夠力推動血氣，亦比較容易出現冒青筋的情況。治理方法以活血化瘀為主，再按個別體質進行調理。
中醫理論認為小孩「脾常不足」，意指小孩的脾胃功能並未發育健全，嬰孩常見鼻樑位置冒青筋，很大可能是脾胃積弱，腸胃容易不適，由於未懂說話所以用哭鬧方式來表達。家長宜替小孩增強體質，從改善脾胃功能著手，在飲食上多加留意，強化脾胃功能。

留言或按讚👍🏻支持一下我們吧！❤️ 歡迎 Follow 我們獲得更多養生資訊。

What does having green facial veins mean?
Chinese Medicine theories believe the condition of our face would reflect the health of our internal organs. Besides the complexion, some people may have green veins on their faces.

For instance, a toddler might have green veins on his or her nose bridge, and according to urban legend, a toddler with this condition would tend to throw tantrums. Is it real?

The green veins are vessels that transport blood from all body parts back to the heart. They become more apparent when the veins cannot perform their functions optimally. From the perspective of Chinese Medicine, this has to do with the stagnation of the qi and blood stasis, which can disrupt the circulation of the qi and the blood.

Individuals with weak qi and blood do not have sufficient energy to support the circulation, and that is how green veins appear on the surface of the skin. The best way to treat this problem is to invigorate the blood and clear blood stasis according to the body constitution.

Chinese Medicine believes that children’s spleen and stomach have yet to fully develop, and the green veins that appear on the nose bridge is associated with the weakness of these two internal organs. This also means they are prone to experience discomfort in the intestines and stomach.

Since the children have not developed the ability to talk, the only way for them to express themselves is through excessive wailing. Parents should try to improve the functions of their children’s spleen and stomach by observing their diet, as proper diets could strengthen a person’s body constitution.

Comment below or like 👍🏻 this post to support us. ❤️ Follow us for more healthy living tips.

#男 #女 #我有壓力 #我狀態OK #氣滯 #血瘀

【夏天症狀】哪些人容易反覆中暑？

⭐在高溫下活動要量力而為
⭐過度疲勞與睡眠不足都容易中暑
#星期一踢走BlueMonday

容易中暑的體質
夏天驕陽似火，曬一曬就大汗淋漓，有些人更見頭暈眼花、胸悶噁心、呼吸困難，瀕臨中暑邊緣！當身體機能未能有效調節體溫便會中暑，為甚麼有些人特別容易中暑呢？中醫理論認為以下三類體質人士要當心：

🤒 熱性體質
體質性偏熱人士常見眼乾目赤、口乾、尿少色偏黃、大便偏乾易便秘等症狀，體熱再加上暑熱就熱上加熱，增加中暑風險。
宜：清熱消暑，適量食用西瓜、哈密瓜、冬瓜、苦瓜等，適量飲用消暑茶療。

🤒 體虛人士
天氣炎熱，流汗增多會增加心肺負擔，氣虛與陰虛體質人士本身容易出現「自汗」（靜止時出汗）及「盜汗」（睡眠出汗，睡醒汗止），流汗過多會耗損心氣，受熱後更容易感到疲倦不適。
宜：氣虛人士宜補氣固表，適量食用北芪、黨參、太子參等食材；陰虛人士宜養陰，適量食用雪耳、花旗參、蜂蜜等食材。

🤒 濕重人士
濕度高天氣令人感覺更加熱，體內濕重人士情況一樣，他們的汗液較黏，脾虛以致無法把水份順利排出體外，有礙身體散熱，自然較易中暑。
宜：健脾祛濕，每日飲用米水，適量食用薏米、白扁豆、赤小豆等食材。

✔️CheckCheckCin 美茶推介：熱氣
材料：雞蛋花、胎菊、白花蛇舌草
功效：清熱解毒，紓緩口臭、多眼垢、目赤眼乾、煩躁易怒、小便短赤或偏黃。

✔️CheckCheckCin 美茶推介：濕重
材料：赤小豆、眉豆、扁豆衣
功效：健脾祛濕，紓緩疲倦、渴睡、四肢重墜、水腫等症狀。

✔️CheckCheckCin 米水推介：朝米水
功效：保健強身，尤其適合脾胃虛弱及痰濕內盛體質人士。

歡迎到CheckCheckCin門市及網頁訂購：
www.checkcheckcin.com

留言或按讚👍🏻支持一下我們吧！❤️ 歡迎 Follow 我們獲得更多養生資訊。

Which body constitutions are prone to heatstroke?
The scorching sun during summer causes us to sweat buckets, and some might experience dizziness, chest tightness, breathing difficulties, and even heatstroke! When the body fails to regulate the temperature in time, we can get a heatstroke.

Why are certain people prone to heatstroke? According to the Chinese Medicine theories, individuals with these three body constitutions need to be more mindful of the overheating condition.

🤒 Individuals with heat in the body
These individuals always experience dry eyes and dry mouth. Their urine is often yellow in color, their stools are normally dry, and they have constipation problems. When individuals with a hot body constitution are exposed to the summer heat, it is almost like adding fuel to the fire. This would increase their chances of developing a heatstroke.
To do: clear the summer-heat by eating watermelon, honeydew, winter gourd, and bitter gourd. Drinking herbal tea can also help cool down the body.


🤒 Individuals with a weak body constitution
Excessive sweating during summer will increase the burden of the lungs. Qi-deficient and yin-deficient individuals tend to sweat even when they are inactive or sleeping. Sweating profusely can damage qi in the heart, and the heat can lead to fatique
To do: qi-deficient individuals should replenish qi and strengthen the body by consuming Astragalus root, Codonopsis root, and Pseudostellaria heterophylla root; yin-deficient individuals should nourish yin by consuming an appropriate amount of snow fungus, American ginseng, and honey.

🤒 Individuals with accumulated dampness in the body
The humid weather makes us feel warm, and the same goes for individuals with accumulated dampness in the body. Their sticky sweat and weak spleen inevitably cause fluid to stagnate in the body. This would limit their ability to dissipate heat from the body, hence, increasing their chances of becoming heatstroke victims.
To do: strengthen the spleen and dispel ampness from the body by drinking rice water daily and consuming coix seed, white hyacinth bean, and rice bean.

✔️CheckCheckCin Healing Tea Recommendation: Very hot (qi)
Ingredients: Plumeria, chrysanthemum bud, spreading hedyotis
Effects: Clears heat and detoxifies. Relieves bad breath, frequent eye discharge, red and dry eyes, frequent loss of temper, scanty or yellowish urine.

✔ CheckCheckCin Recommendation: Dampness
Ingredients: Rice bean, black eyed bean, hyacinth bean coat
Effects: Strengthens the spleen and dispels dampness. Relieves fatigue, tired even after adequate sleep, heaviness in limbs and edema.

✔ Recommendation: Dawn Rice Water
Ingredients: Red Rice, Coix Seed, White Rice
Effects: Suitable for the whole family to enhance physical wellbeing, especially those with a weak digestive system or with a phlegm and dampness body type.

Welcome to order through our website:
www.checkcheckcin.com

Comment below or like 👍🏻 this post to support us. ❤️ Follow us for more healthy living tips.

#男 #女 #我煩躁 #我狀態OK #我疲憊 #我枯燥 #濕熱 #氣虛 #陰虛 #痰濕

The Walking Dead is a graphic adventure, played from a third-person perspective with a variety of cinematic camera angles, in which the player, as protagonist Lee Everett, works with a rag-tag group of survivors to stay alive in the midst of a zombie apocalypse.The player can examine and interact with characters and items, and must make use of inventory items and the environment. Throughout the game, the player is presented with the ability to interact with their surroundings, and options to determine the nature of that interaction. For example, the player may be able to look at a character, talk to that character, or if they are carrying an item, offer it to the character or ask them about it. According to Robert Kirkman, The Walking Dead game is focused more on developing characters and story, and less on the action tropes that tend to feature in other zombie-based games, such as Left 4 Dead.

行尸走肉Part 1看起 播放清單：https://www.youtube.com/watch?v=0zMcjVNJwrw&list=PLW5eQM6a-bQmri3uJBfBDffaRtmtOizeZ

The game takes place in the same fictional world as the comic, with events occurring shortly after the onset of the zombie apocalypse in Georgia. However, most of the characters are original to the game, which centers on university professor and convicted criminal Lee Everett, who rescues and subsequently takes care of a young girl named Clementine. Lee becomes a protective figure to her to help reunite her with her parents.

遊戲多半時候以｢動畫｣進行，但在PC版有時可以利用滑鼠，來點選觸發事件。玩家在遊戲裡與其他角色的對話會影響到接下來的劇情，有時會牽扯到遊戲主角本身的人性問題。 此遊戲是圖像形式的冒險遊戲，配合不同鏡頭角度以第三人稱進行遊戲。玩家會成為主角李·埃弗里特（Lee Everett），遇上其他生還者團隊，合力在殭屍爆發的環境下生存。玩家可向其他角色及物品進行檢查及互動，及利用物品來生存。玩家的抉擇會決定與其他角色的互動。例如使主角望向或與其他角色對話，或是拿起物品。原漫畫作者Robert Kirkman指，此遊戲主力發展人物角色及故事情節，而非如其他殭屍遊戲，例如惡靈勢力般以動作主導。
與原創漫畫相同，遊戲故事發生在虛構的世界的美國佐治亞州，殭屍爆發事件後。但遊戲角色大部分皆全新創作。第一季以大學教授及已定謀殺罪的李·埃弗里特（Lee Everett）為中心，過程中拯救及暫時地照顧小女孩克萊門汀（Clementine）。

歡迎來關注我的動態！
Facebook专页: https://www.facebook.com/lunacyhollow/
Instagram : https://www.instagram.com/lunacyhollow/

For Business/商業 E-mail
======================
[email protected]
#clementineshootslee #leedies #thewalkingdeadseasonone #lunacy #horror

The Walking Dead is a graphic adventure, played from a third-person perspective with a variety of cinematic camera angles, in which the player, as protagonist Lee Everett, works with a rag-tag group of survivors to stay alive in the midst of a zombie apocalypse.The player can examine and interact with characters and items, and must make use of inventory items and the environment. Throughout the game, the player is presented with the ability to interact with their surroundings, and options to determine the nature of that interaction. For example, the player may be able to look at a character, talk to that character, or if they are carrying an item, offer it to the character or ask them about it. According to Robert Kirkman, The Walking Dead game is focused more on developing characters and story, and less on the action tropes that tend to feature in other zombie-based games, such as Left 4 Dead.

行尸走肉Part 1看起 播放清單：https://www.youtube.com/playlist?list...

The game takes place in the same fictional world as the comic, with events occurring shortly after the onset of the zombie apocalypse in Georgia. However, most of the characters are original to the game, which centers on university professor and convicted criminal Lee Everett, who rescues and subsequently takes care of a young girl named Clementine. Lee becomes a protective figure to her to help reunite her with her parents.

遊戲多半時候以｢動畫｣進行，但在PC版有時可以利用滑鼠，來點選觸發事件。玩家在遊戲裡與其他角色的對話會影響到接下來的劇情，有時會牽扯到遊戲主角本身的人性問題。 此遊戲是圖像形式的冒險遊戲，配合不同鏡頭角度以第三人稱進行遊戲。玩家會成為主角李·埃弗里特（Lee Everett），遇上其他生還者團隊，合力在殭屍爆發的環境下生存。玩家可向其他角色及物品進行檢查及互動，及利用物品來生存。玩家的抉擇會決定與其他角色的互動。例如使主角望向或與其他角色對話，或是拿起物品。原漫畫作者Robert Kirkman指，此遊戲主力發展人物角色及故事情節，而非如其他殭屍遊戲，例如惡靈勢力般以動作主導。
與原創漫畫相同，遊戲故事發生在虛構的世界的美國佐治亞州，殭屍爆發事件後。但遊戲角色大部分皆全新創作。第一季以大學教授及已定謀殺罪的李·埃弗里特（Lee Everett）為中心，過程中拯救及暫時地照顧小女孩克萊門汀（Clementine）。

歡迎來關注我的動態！
Facebook专页: https://www.facebook.com/lunacyhollow/
Instagram : https://www.instagram.com/lunacyhollow/

For Business/商業 E-mail
======================
[email protected]
#thewalkingdeadgameplay #thewalkingdeadseasonone #lunacy #horror

The Walking Dead is a graphic adventure, played from a third-person perspective with a variety of cinematic camera angles, in which the player, as protagonist Lee Everett, works with a rag-tag group of survivors to stay alive in the midst of a zombie apocalypse.The player can examine and interact with characters and items, and must make use of inventory items and the environment. Throughout the game, the player is presented with the ability to interact with their surroundings, and options to determine the nature of that interaction. For example, the player may be able to look at a character, talk to that character, or if they are carrying an item, offer it to the character or ask them about it. According to Robert Kirkman, The Walking Dead game is focused more on developing characters and story, and less on the action tropes that tend to feature in other zombie-based games, such as Left 4 Dead.

行尸走肉Part 1看起 播放清單：https://www.youtube.com/watch?v=0zMcjVNJwrw&list=PLW5eQM6a-bQmri3uJBfBDffaRtmtOizeZ

The game takes place in the same fictional world as the comic, with events occurring shortly after the onset of the zombie apocalypse in Georgia. However, most of the characters are original to the game, which centers on university professor and convicted criminal Lee Everett, who rescues and subsequently takes care of a young girl named Clementine. Lee becomes a protective figure to her to help reunite her with her parents.

遊戲多半時候以｢動畫｣進行，但在PC版有時可以利用滑鼠，來點選觸發事件。玩家在遊戲裡與其他角色的對話會影響到接下來的劇情，有時會牽扯到遊戲主角本身的人性問題。 此遊戲是圖像形式的冒險遊戲，配合不同鏡頭角度以第三人稱進行遊戲。玩家會成為主角李·埃弗里特（Lee Everett），遇上其他生還者團隊，合力在殭屍爆發的環境下生存。玩家可向其他角色及物品進行檢查及互動，及利用物品來生存。玩家的抉擇會決定與其他角色的互動。例如使主角望向或與其他角色對話，或是拿起物品。原漫畫作者Robert Kirkman指，此遊戲主力發展人物角色及故事情節，而非如其他殭屍遊戲，例如惡靈勢力般以動作主導。
與原創漫畫相同，遊戲故事發生在虛構的世界的美國佐治亞州，殭屍爆發事件後。但遊戲角色大部分皆全新創作。第一季以大學教授及已定謀殺罪的李·埃弗里特（Lee Everett）為中心，過程中拯救及暫時地照顧小女孩克萊門汀（Clementine）。

歡迎來關注我的動態！
Facebook专页: https://www.facebook.com/lunacyhollow/
Instagram : https://www.instagram.com/lunacyhollow/

For Business/商業 E-mail
======================
[email protected]
#thewalkingdeadgameplay #thewalkingdeadseasonone #lunacy #horror