Need a breakthrough in an area of your life? We believe in the doing faith-filled declarations because spoken words have the power to produce life or death in situations. 👍
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“The Breakthrough Box” is a fun and engaging way to make a declaration and release faith for a breakthrough in life—whether it is in the area of relationships, career, finances, health, parenting, etc. My love Amilee Kang and I had a great time declaring our breakthrough and smashing up the yummy treat with the hammer provided! 😆
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The signature toffee is spread over a bed of salty pretzels and topped with layers of decadent dark chocolate and 5 different kinds of premium nuts (Macadamia, Pistachio, Hazelnut, Almond & Pecan) – you get sweet, salty, bitterness, and all kinds of crunchiness. It makes a perfect birthday present for a loved one too! ❤️
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Great news! “Ree and Mummy” is kindly sponsoring a set of “The Breakthrough Box” (worth $58 including islandwide delivery) to one blessed winner in Singapore. 🤩
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To join this giveaway, check out my giveaway post on Instagram: http://instagram.com/miltongohblog . It is easy to take part. Shalom!

#เพรทเซลเนื้อนุ่ม อุ่นๆ จากเตาอบ รับประทานกับมัสตาร์ด
ความอร่อยที่สามารถทำเองได้ง่ายที่บ้าน 🥨🥨
สูตรโดย : พล ตัณฑเสถียร
แนะนำให้เพื่อนๆ ดูสูตรคลิกที่ลิงก์
https://bit.ly/3zafeXG
VDO : https://fb.watch/83MTHl2VC_/

Soft Pretzels
Soft and chewy pretzel which can be made right in your home. Serve warm with mustard for a German touch.
Recipe by Phol Tantasathien
To get the recipe
https://bit.ly/3zafeXG
VDO : https://fb.watch/83MTHl2VC_/

#ตามสั่งตามนั้น #ตามสั่ง #อาหารตามสั่ง #BAKE #เพรทเซล #Pretzels #SoftPretzels #แจกสูตร

#เพรทเซลเนื้อนุ่ม อุ่นๆ จากเตาอบ รับประทานกับมัสตาร์ด ความอร่อยที่สามารถทำเองได้ง่ายที่บ้าน 🥨🥨
สูตรโดย : พล ตัณฑเสถียร
แนะนำให้เพื่อนๆ ดูสูตรคลิกที่ลิงก์
https://bit.ly/3zafeXG

Soft Pretzels
Soft and chewy pretzel which can be made right in your home. Serve warm with mustard for a German touch.
Recipe by Phol Tantasathien
To get the recipe
https://bit.ly/3zafeXG

#ตามสั่งตามนั้น #ตามสั่ง #อาหารตามสั่ง #BAKE #เพรทเซล #Pretzels #SoftPretzels #แจกสูตร

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

Thankyou for watching ❤

My other platforms ??

Shopee ( sushiebanana ) : https://shopee.com.my/sushiebanana?smtt=0.0.9

Instagram ( @sushiebanana ) : https://instagram.com/sushiebanana?utm_source=ig_profile_share&igshid=14caht4pjhl1g

Facebook ( Amna Arifah ) : https://www.facebook.com/amna.arifah.7

Facebook gaming page ( Nana ft. Averrose ) : https://www.facebook.com/sushiebanana/

คุกกี้วันคริสต์มาส คุกกี้ไอศครีมรสวนิลา กวางเรนเดียร์
Happy Christmas ค่ะทุกคน พักผ่อน สนุกสนาน
อยู่บ้านกับครอบครัว ดูแลสุขภาพกันด้วยค่า ❤️
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Ingredient/วัตถุดิบ
150g Salted Butter (Soften) เนยสดรสเค็มนิ่ม
80g Icing sugar น้ำตาลไอซิ่ง
280g Cake flour แป้งเค้ก
1/2 tsp Baking powder ผงฟู
1 tsp Vanilla Extract กลิ่นวนิลา
ขนมตกแต่ง
Pretzels เพร็ดเซ็ล ทำเป็นหูกวาง
สมาร์ทตี้ทำเป็นจมูก
ก้อนน้ำตาลทำลูกตา
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? วอร์มเตาอบ 160’C ไม่เปิดพัดลม อบนาน 15-20 นาที (ขึ้นอยู่กับเตาแต่ละบ้าน)# # #แขมรอินเตอร์
#shorts
#ChristmasCookies
#Christmas
✅ Contact for inquiries at Email: kamerrinter@gmail.com
✅ For more Contact ช่องทางติดต่ออื่นๆ
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Facebook Profile : https://bit.ly/3oOp8tw
Facebook Page : https://bit.ly/38qphya
Instagram : https://bit.ly/3p6PNm8
Line ID : Nathnnahmor (แขมร อินเตอร์)
Pantip Member : https://bit.ly/3kaeNp5