Elon Musk的演講藝術

Presentality的Andrew大大來幫大家分析了!

Elon Musk 違反賈伯斯時代的演講準則，反而加深自己的魅力!

Elon Musk 可說是全世界影響力最高的商業領袖之一，而且在媒體及社群媒體的聲望奇高無比（IG 有200萬追隨者，Twitter 有6000萬），甚至一句話就可以影響市場的走向。

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他肯定是溝通大師對不對？而且舞台魅力一定很強大？

Well... 從溝通成效的角度來看，他是很厲害沒錯，但如果你看任何一場他的演講，你肯定會覺得很困惑。你會覺得：這個人怎麼這麼尷尬，這麼不會講話？

隨便在 Youtube 上面搜尋他演講的影片，看個幾分鐘，你就會知道我們在說什麼了。看個幾分鐘就可以跳出至少以下的問題：

• 說話吱吱唔唔，贅字一堆
• 停頓在很尷尬的地方，感覺不知道自己在哪裡
• 投影片視覺，跟口述的內容常常對不起來
• 容易忘記自己要說什麼，明顯要去偷瞄一下投影片，不然無法繼續說等等...

啊... 那他到底厲害在哪裡？為什麼一個講話這麼尷尬不流暢的人，能夠迷惑全球這麼多人，發揮如此大的影響力？

我們看完一些他演講影片的結論，是他的魅力來源，跟「前一波」的商業領袖，如 Steve Jobs，截然不同。你甚至可以說，**他們的風格是完全相反的。**

我們今天就從 Musk 的一些演講中，來看他的反向操作！

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📌 反操作1：Jobs Overstates, Musk Understates

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首先，Steve Jobs 開始用的一個「技巧」，說好聽是「讚嘆」，說難聽就是「誇大」，不論發表的產品是否真的是突破性創新，反正就是用 "incredible"、"revolutionary" 等字眼來形容。英文的一個形容，就是 "overstatement" - 把什麼東西都講的「超過」一點。

結果一大堆商業演講的人，做產品無法像 Jobs，但用誇張的形容詞卻學的很像。

Musk 就不一樣。

他自己知道他做的事情很難（讓永續能源普及、把人類變成多個星球的物種），所以他反而用很「沒什麼大不了」的字眼跟語氣來傳達，反而讓這種「謙虛」變成一種效果。這個就不是 "overstatement"，而是 “understatement" - 什麼東西都講的收斂一點。

舉個例子：他2016年介紹太陽能屋頂的時候，有描述一個很大，很難實現的未來，是這樣說的：

> What is the future that we want? It's consisted of really appealing solar roof... then combine that with storage, and with electric cars.

It's an obvious 3-part solution... Yeah... 3 part solution... uh...

It's really not that complicated.

沒錯，他講完之後停頓了一下，然後說嗯，對，就是三個部分，真的沒那麼複雜 lol。

好比在跟聽眾說：「啊就很簡單啊，你們還要我說什麼？」連聽眾都笑出來：

影片: https://youtu.be/4sfwDyiPTdU?t=187

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如果是賈伯斯派的門徒來說，可能會說：

➜We are building a grand future - a future of endless renewable energy and clean mobility, but with the sort of convenience you couldn't even imagine.

To build this, we've had to overcome a trinity of challenges that have bedeviled generations prior:
1. Houses that generate energy during the day all by themselves
2. Efficient and integrated storage
3. And the best electric cars the world has ever seen

Ok，我寫的有點誇張，但 you get the point。

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他最近在發表 Tesla Bot 的演講中，也描述了一個很大的未來，你看看他的說法：

➜ What is the economy? It is uh... at the foundation, it's labor. So what happens when there's... uh... no shortage of labor?

So I think in the long-term, there will need to be universal basic income (applause)... Not right now, because the robot doesn't work (laugh)... we just need a minute.

Essentially, in the future, physical work will be a choice... if you want to do it, you can, but you wouldn't need to do it. Obviously it has profound implications for the economy, because... the economy, at its foundational level, is labor, and capital is just distilled labor, then... is there an actual limit to the economy? Maybe not...

你很難想像有人可以把一些這麼遠大的願景 - 人力工作變成一個選擇、每人都享有基本收入等等 - 用更平鋪直述的方式，沒什麼好大驚小怪的語氣說出來。

連開發萬用機器人的難度，他都只是說 "We just need a minute" lol。

Again 歡迎你們自己看影片，體驗一下：https://www.youtube.com/watch?v=HUP6Z5voiS8

Btw... Musk 還隨口說了一句 "capital is just distilled labor"。別叫我翻譯，因為我根本不知道這是什麼意思，尤其是 "distilled" 在這裡的用意。如果你去 google "distilled labor"，也找不到什麼東西，只有不到兩千個 search result。

有人會覺得 Musk 太聰明了，所以才會常常說出正常人不懂的話，但我個人覺得他是故意的：就是要「埋」一些每人聽得懂的話，才能加深他「天才」的形象。

Musk 把複雜困難的事情說成很簡單，還有另一個好處：就是大家可能會覺得「這些很難的事情，好像難不倒他耶，嗯他看來真的是個天才！」

大家可能有時候會聽人家說，在西方，就是要懂得如何吹捧自己。但其實有時候不一定要這樣。

💡你做的事情是真功夫時，謙虛反而會放大。

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📌 反操作2：尷尬反而是魅力

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其實，在賈伯斯用流暢的舞台表演稱霸市場之後，很多企業家都下苦工，練就一身演說武功。如 Bill Gates 或是 Mark Zuckerberg，都很明顯的從內向而且不會演講的人，變成老練的演說家。

Musk 很明顯沒有。Honestly, he's not even trying。

上面的影片，一個是2016年，一個是2021年，你覺得哪個舞台上的 Elon Musk，比較尷尬？這個當然有點主觀，但我兩個都看完之後，會覺得今年的他，講的更卡，更不好。

但是 Elon Musk 很明顯的根本沒有在 care 這一塊 lol。如果他有心要成為非常流暢的講者，你覺得這種小事能夠難倒他嗎？

…

還需要Musk暗藏玄機的演講技巧嗎? 需要的同學請按個讚和留言「Must learn from Musk」。

需要更多的演講分析與技巧請追蹤Presentality!

圖片出處: https://bit.ly/3mKfjyX

【這句】英文怎麼說？

loop當名詞有圓圈、環形的意思，因此在圈圈裡面in the loop，可以延伸理解為圈內人。

》你可以這麼說
It's obvious that he is in the loop.

》世界新創之都：台灣黃金10年論壇
關鍵領袖Ｘ領航新創
免費報名 https://bit.ly/3j2a4bJ

【提出100個軟體建設，帶領台灣打造黃金10年】

2020年台灣防疫有成，海外人才大量回歸，加上中美貿易戰，讓台灣產業迎來難得契機。2021.08.28舉辦「台灣黃金10年線上論壇」，為數位國家總會與資策會、陽明交大、PWC共同合作，邀請100位各產業典範與潛力代表，每位針對未來黃金10年所在意的領域，提出一個POC題目(概念驗證)，數位國家總會將結合陽明交大研究量能，與台灣150家領航新創共同解題，提出給您印象深刻的技術與觀點，利用創新的技術與觀點推動百大軟體建設，帶領台灣跨越疫情，打造軟體護國群山。

💕「愛台灣，我的選擇」系列第14發：環境科學家馬耐德發現台灣的生物多樣性與供應鏈的關鍵角色

「我來自美國加州聖地亞哥，畢業於美國創價大學，主修環境科學，當時主要從事淡水魚和基礎漁業的研究。隨後我到加州蒙特瑞國際研究學院攻讀碩士，研究海洋及沿海資源管理。當時其中一位教授就是來自台灣，她告訴我：『你應該去台灣看一看。』很多旅居海外的台灣人都會這樣鼓勵外國人拜訪台灣。

而我後來也的確到台灣進行了一個海峽兩岸的研究，作為唯一一位環境科學學人，我必須要想一個能在台北和上海演講的主題，垃圾就是一個最明顯的題材。因為當你來到台灣，你會發現台灣街道上都沒有垃圾，這點讓我感到非常新奇，為什麼會沒有垃圾呢？當時我也發現並沒有什麼關於台灣廢棄物管理轉型的英文資訊，所以我就決定住在台灣，研究這個讓我很著迷的題目。那是2013年的事，後來我獲得傅爾布萊特獎助金在墾丁海生館擔任訪問學者一年，至此之後我就待了下來。大約六個月前，我開始在銳思碳管理顧問公司上班，我們負責協助大型品牌和他們的供應鏈設定並達成碳供應鏈目標。這是我們剛在台灣成立的新辦公室，公司的總部在香港，但我們想要把重心移到台灣，因為台灣是關鍵的供應鏈環節。我們認為台灣將在永續報告和減碳目標上持續成長，而且台灣真的是個好地方。

台灣有很多我很喜歡的優點，我覺得最棒但很少被注意到的一點是台灣的生物多樣性。台灣是亞熱帶島嶼，擁有非常豐富多樣的原生種和特有種，美麗的蝴蝶、螢火蟲、珊瑚、鯨鯊、鮪魚、熊……物種多到我三天三夜都講不完。而且就算不開車，也很容易親近大自然。我也喜歡騎單車，台灣的單車道做的非常好，還有優質的單車品牌和產品。我在台灣大多時候過的很不錯，沒什麼好抱怨的，食物也好吃。而且台灣人基本上對科學有充分的信任和熱忱，許多民選官員都曾經是醫生、科學家、工程師等等，連總統都曾發表過博士論文。台灣的前副總統大概是地球上最有資格帶領對抗新冠疫情的領袖。感覺上，台灣有很多科學家，當個理工宅男好像也很OK。」

✨馬耐德(Nate Maynard)連續兩年(2014及2015 年)榮獲美國傅爾布萊特獎助學金，現為「鬼島之音Waste Not Why Not」節目製作及主持人，及銳思碳管理顧問股份有限公司高級顧問。

💕Why I chose Taiwan #14 – Environmental sciences scholar Nate Maynard discover Taiwan’s and its key role in supply chains

"I’m from San Diego California originally. My undergrad was from Soka University of America; liberal arts with a concentration in environmental studies, and I work on fresh-water fishes mostly and basic fisheries. And then my Master’s program was at the Monterey Institute of International Studies with a concentration in ocean and coastal resource management. One of my professors was Taiwanese, and she said: ‘you gotta go to Taiwan,’ as most Taiwanese people living abroad will tell foreigners.

And I did go visit Taiwan for a cross-Strait research trip, and as the only environment person, I had to come up with something I could talk about in Taipei and Shanghai, and garbage was the most obvious thing. Because when you come to Taiwan, there’s no garbage, and I became fascinated: Why is there no garbage? I realized there really wasn’t much information in English about Taiwan’s waste management transformation, and that’s sort of how I got hooked and decided I wanted to live in Taiwan. That was 2013. And then I got the Fulbright Fellowship and spent a year at the National Aquarium in Kenting....and they haven’t been able to get me to leave. About six months ago, I started working for a private consulting firm called Reset Carbon. We help major brands and their supply chains set and achieve carbon supply chain targets. This is a new office that we just set up in Taiwan. The company’s headquarter is in Hong Kong, but we wanted to pivot to Taiwan because Taiwan’s the key supply chain link. We expect to see Taiwan growing in terms of sustainability reporting, carbon reduction goals, and Taiwan’s just a nice place.

There’s a couple things that I really enjoy about Taiwan. I think the best thing that doesn’t get enough coverage is biodiversity. Taiwan is a sub-tropical island. It’s full of native and endemic species, beautiful butterflies, fireflies, coral, whale sharks, tuna, bears...I can list the animals for hours. It’s easy for me to go and get access to nature, even without a car. I also enjoy biking and Taiwan has excellent biking infrastructure, and great bike companies that make fine products. Most aspects of my life in Taiwan are pretty good. I can’t complain. Food is great too. I think there’s also a general trust and enthusiasm for science in Taiwan. I mean there’s a lot of elected officials that are doctors, scientists, engineers, and the president has published papers as a PhD. And you know, the vice president was probably the most qualified person on Earth to lead the COVID response. In Taiwan, it feels like the scientists are pretty well-represented, and like being a nerd is kinda okay." -- Nate Maynard

✨Nate Maynard won Fulbright Fellowship two times in a row (2014-15, 2015-16), now serving as a program host and producer of “Waste Not Why Not” with Ghost Island Media and a senior consultant at Reset Carbon.

[Click CC for English / Chinese subtitles]
數位收聽 ? https://jjlin.lnk.to/NotTonightAY

Special Appearance 特別演出 | 鳳小岳 Rhydian Vaughan
＿
Not Tonight, It’s not time to leave yet
What immeasurable power must I possess, to get to where you are?

Not Tonight, not this moment
What more must I lose, in order to have you back?

In this moment, I am certain
My heart is pounding wildly, like its bursting out of my chest

It’s not time, not tonight
I can’t leave you now, I can’t leave what I have

還不是時候，還不能離開你
該怎麼竭力狂奔才能奔向你

還不是時候，不該是此刻
還有什麼能失去才能喚回你

此刻的堅定
衝出心臟 不停竄動

還不是時候，還不具任何說服力
足以拋下世界失去你
＿
Not resting on his laurels after the release of English track, While I Can, JJ surprises fans once again with a highly anticipated collaboration with world-renowned electronic dance producer and award winning DJ, Steve Aoki. The latest track, Not Tonight (Tomorrow Sounds Good Steve Aoki Remix), is JJ’s first foray into the EDM genre.

The song depicts one’s conflicting struggles—the difficulty in letting go of a loved one, and the difficulty in embracing one’s self. When the struggle is overwhelming and giving up seems the most obvious choice, you harness all the strength you have to softly yet firmly tell yourself, “Not Tonight”. Through JJ’s vocals and Aoki’s DJ-ing, the song showcases a stronger and brighter rhythm of electronic music, with the focus on one’s redemption on that dark night, evoking the psychedelia, sensibility, and the swing of the song.

This is JJ and Steve Aoki’s very first collaborative effort. Through the amalgamation of the Chinese culture’s sensibility and the avant-gardism of the West, the narrative illustrates a subtle yet profound contrast of beauty in both cultures. This is also demonstrated in the music video, where JJ navigates between time and space, in a quest for brotherhood, much like JJ and Steve Aoki each coming together in real life from different time zones and different parts of the world to lend their mastery to Not Tonight (Tomorrow Sounds Good Steve Aoki Remix).

繼［While I Can］之後，跳脫理所當然的思維，超越歌迷的想像，搶先釋出JJ與世界前十大DJ - Steve Aoki合作【Not Tonight】（Tomorrow Sounds Good Steve Aoki Remix）版本，這是JJ跨足EDM領域的第一步，歌曲中面對難以放下的對象與難以釋懷的自我，真實情感的不斷拉扯，還不能放棄的這夜晚，從JJ的自由低喃中解放開。並且透過Steve Aoki的DJ-ing，投入更強烈與明亮的電音節奏，能量一觸即發，救贖那個黑夜中的自我，進化整首歌曲的迷幻且感性，提煉出捉摸不定的搖擺。

［Not Tonight］（Tomorrow Sounds Good Steve Aoki Remix）是JJ正式啟動【Like You Do】EP的單曲，在【Like You Do】EP中，JJ Lin回到做音樂的本質面貌說故事，當這個語言更加直覺，遇見的自己就越加真實。他遠赴異地，尋找更多不同的聲音，當沒有任何模板框架，跳脫以往的創作模式，他的音樂更加自我也更加自由。與全新的音樂夥伴合作，無論曲、詞，JJ自在地享受，完全地吸收來自不同的音樂人所給予的能量，共同激盪出不同以往的音樂風格。一切不經設定、沒有設限也沒有包袱，放下習慣的唱腔，衝撞出全新的聲音。所有面貌都是最原始最嶄新，也是翻面後的第一頁。

這是JJ與Steve Aoki首次合作，華語的感性與西洋的前衛形成微妙的衝突美感，MV中也演繹出此音樂特性，兩個截然不同的時空背景下，JJ從簡約科技感空間去實現另一個時空的兄弟情誼。在EDM曲風的英文歌中，置入充滿東方色彩的溫度，冷暖交替。JJ與Steve Aoki跨時空的面對面對峙，隨著音樂的消長，激發出震撼的能量。

#JJSteveAokiNotTonight #SteveAoki
#JJLINLikeYouDo #NotTonight

＿
Lyrics | Josh Cumbee / JJ LIN / Fernando Garibay
Composer | Josh Cumbee / JJ LIN / Fernando Garibay / Ramiro Padilla / Daniel Padilla
Producer | Fernando Garibay / Ramiro Padilla / Daniel Padilla
Vocal Production | Fernando Garibay / Ramiro Padilla / Danny Padilla
Production Assistance | ALEX.D / SHiN CHOU / Patty Tsai
Music Arrangement & Keyboards | Fernando Garibay / Ramiro Padilla / Danny Padilla
Recording Studios | The Garibay Center
Recording Engineers | Fernando Garibay / Ramiro Padilla /Danny Padilla
Remix Engineer | Steve Aoki
Remix Recording Studio | Neon Future Cave, Las Vegas, NV
Mastering Producer| JJ LIN
Mastering Studio | Neon Future Cave, Las Vegas, NV
Mastering Engineer | Max Styler
＿
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最近武漢肺炎的消息，讓許多土耳其人寄訊息給我，連我妹妹也擔心我們這邊的狀況。所以我決定拍這支影片，把目前台灣防疫的情況介紹給他們。再加上想要讓土耳其人也知道為什麼台灣必須要參加世界衛生組織（WHO），畢竟台灣的醫療技術跟科技都很先進。希望有更多國際力量一起為台灣發聲

After Corona Virus (Wuhan Virus) spreads 23 countries around the world many Turkish citizens including my sister keep asking me about the situation here in Asia and Taiwan. I decided to share this video about how Taiwan professionally acts during crisis. Besides, unfortunately Taiwan is not part of WHO. Taiwan has one of the best medicine technology and health insurance of the world. It is very obvious that world needs Taiwan's contributions to international society.

Son günlerde Çin'in Wuhan şehrinden başlayıp dünyanın birçok yerine sıçrayan Corona virüsünün ardından çok sayıda Türk bana mesaj atarak bu konu hakkında bilgi almak istediklerini belirttiler. Aynı zamanda Türkiye'de yaşayan kız kardeşim ve akrabalarım da bu yaşanan salgın yüzünden endişelenmiş durumdalar. Sizlere bu video aracılığı ile Tayvan'daki en güncel durumu aktarmak istedim. Ayrıca Tayvan Dünya Sağlık Örgütünün üyesi değil ve bu yüzden ne yazık ki uluslararası düzeyde gerçekleşen sağlık çalışmalarına katılıp gereken desteği sağlayamıyor. Tayvan gibi tıbbın ve teknolojinin çok gelişmiş olduğu bir ülkenin uluslarası sağlık platformlarında bulunmaması kabul edilemez. Tüm kamuoyuna duyurulur.

#武漢肺炎 #世界衛生組織 #coronavirus


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這影片裡我翻了幾次白眼？:')
不夠明顯的話這不是100%live錄的
我的電腦壞掉了，用一台2008年的筆電錄音
希望你能夠原諒我
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How many times did I roll my eyes in this video? :')
If it's not obvious enough, this wasn't 100% recorded live
My computer broke and I used a laptop from 2008 to record it
I hope you're able to forgive me
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歌名/Song Title：那女孩對我說
歌手/Singer：黃義達
作詞/Writer：易家揚
作曲/Composer：李偲菘
編曲/Arranger：Adam Lee
這翻唱版/This Cover Version：UU
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IG： www.instagram.com/yakitorisutan
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#cover #popmusic #流行歌