Ck everyone is genderless, so perfect for him or her A bold new fragrance for every generation, CK EVERYONE heralds an iconic chapter in the CK ONE story. Inspired by the authentic and youthful-minded, who are unconstrained by boundaries, gender norms and definitions, CK EVERYONE bursts with endless possibility. A tribute to individuality and the freedom of self-expression, the CK EVERYONE campaign is fronted by an inspirational collective of multi-hyphenate models, artists, musicians and creatives who illustrate the many sides of themselves and redefine boundaries to proclaim: I am one, I am many. I love everyone of me. Master perfumer and creator of the iconic CK ONE fragrance, Alberto Morillas crafted a gender-neutral fragrance exuding clean freshness using 79% of naturally derived ingredients ignoring the traditional signifiers of gender as reflected in the non-conformity of both the scent and campaign. @calvinklein @theprpeoplekl

#MCO Day 10! 📝📝 . Wanted to plan for my next trip… to where? I can’t decide because there are so many places in my bucket list, I hope to dream about it tonight. 🌎🌎 . Meantime, recently @calvinklein introduced CK EVERYONE, a bold new fragrance for every generation, and gender that celebrates everyone of us. A crisp, citrusy, and woody scent. 🤩🤩 . Master perfumer, and creator of the iconic CK ONE fragrance, Alberto Morillas crafted a gender-neutral fragrance exuding clean freshness using 79% of naturally derived ingredients ignoring the traditional signifiers of gender as reflected in the non-conformity. 💥💥 . Top notes: organic orange essential oil, ginger Heart notes: blue tea accord, watery notes Base notes: cedarwood, patchouli, amber . CK EVERYONE, a tribute to individuality and the freedom of self-expression. I am one, I am many. I love everyone of me. 🥰🥰 . CK EVERYONE is now available at @sephoramy 💡💡 . #CKEVERYONE #CalvinKlien @theprpeoplekl #fragrance #forhim #forher #forus #wanderlust #kellybeauty

Reflection of the act of non-conformity and resistance from the monotonous dominant culture. Photo credit: @fiqriazrin (Garink V3)