📱📱隨身AI房仲助理，了解物件比「在地」還要更「在地」🏠🏠

一名 #房仲 日前接到客戶找 #土地 委託，透過「#foundi #房地資訊站」的「房地小賴-隨身AI房仲助理」功能，找到半年多前下架的土地，聯絡後地主表示自己確實曾有土地上架，但因事務繁多，便暫時擱置。幾經接洽後，該房仲順利成交近20億的土地，替自己的年終加了豐厚的一筆獎金。

MyGoNews不動產網路新聞粉絲團

【願意使用的是使用者，願意付錢的是客戶】

你是否遇過和潛在投資人談話的時候，你展現了你的使用者數字不停成長，但是投資人看起來不太買單？
這時候你可能要回過頭來想：你的使用者是願意「使用你的產品」，還是他們願意「付錢購買你的產品」？
foundi 房地資訊站的 CEO Andy Cheng 分享：「使用你的產品的人叫做使用者，付錢使用你的產品的人叫做客戶。」

Andy 是 Google Taiwan 的早期工程師，他在 2013 年離開出來創業，那時候他做了一個房地產地圖，他以為這會是一個很好的產品，但很快他就面臨挫折。沒錯，的確很多人會上來尋找房地產資訊，但他們只會上來看一下，找完需要的資訊後，還是會回頭去找房仲詢問和購買。

Andy 因此瞭解到，他並沒有做出「真正的產品」，有人願意付錢的服務才能算是「真正的產品」。

Andy 分享他的經驗，希望可以給也在創業的你一些幫助：
1. 怎麼找到潛在的商機：一群有痛點的人，這些人如果有了你的服務和技術，可以大幅改善他們的經驗和效率
2. 找到真正的痛點：找出真正的困難是什麼，並不停修正你的產品，直到他們願意付錢使用你的產品
3. 從客戶身上學怎麼優化：頻繁地搜集使用者回饋、排序你需要優化的順序，從中你會學到這個產業的 Domain know-how，這是其他人搶不走的

透過越來越了解這個市場，Andy 發現房仲其實有一個更大的需求：要和其他業者競爭，才是真正會願意付錢使用他的產品的客戶，而不是想買賣房子的人。因此他 pivot 他的產品，讓房仲可以在 foundi 上曝光自己的物件。

有時候創辦人會以為自己了解自己的客戶，或是認為有這樣的需求，一定會有人願意付錢，但其實未必這麼完美。如果你發現使用者雖然使用但卻沒有付錢，建議你多花時間和你認為的使用者訪談，真正了解他們的痛點在哪裡。

Andy 是 AppWorks #8 校友，如果你也想認識其他厲害的創業者，和他們互相切磋學習，歡迎加入大東南亞地區最大的創業者社群 >> http://bit.ly/2L1lZF8

(內容由 Doug, AppWorks English Communications Master 訪談)

By Sandi Wu, AppWorks Analyst

Have you become over-obsessed with tracking investors down and trying to get money for your startup? Do you feel like you have users, and numbers to show, but investors seem skeptical of your approach?

Are people using your product, or are they paying you to use your product?

This is a critical piece of knowledge a founder has to figure out, before he or she can lead a product into the transformation into a big business. Investors won't talk to you if you can't figure this out.

“People using a product are users,” says Andy Cheng, CEO of foundi 房地資訊站. “People paying you are customers.”

Andy has faced this situation himself. An early engineer at Google in Taiwan, he left in 2013 and launched a map product he had made at Google, because he thought it would be a great business.

Andy soon learned he had built a feature. People looking for real estate listings in Taiwan would visit his map, "But they didn't stay. They ended up going back to the agents to talk," he says.

Andy had not built for customers, he says. He didn't really have a product. Since then, he has come up with a basic process for building products that customers will pay for -- build a tool that empowers them.

1. Find people who, without technology, are experiencing a huge dilemma in getting things done.
2. Build for these people by finding out what this pain point is, and refine your product until they are willing to pay you when you solve this pain for them. Please them.
3. Take what you learn from those customers and improve your product even more.
4. Find the next set of new customers, who will pay you even more for a more refined product.

It turned out, Andy had to talk to real estate agents who competed with each other for listings, not to the people who wanted to buy or sell a house.

He built them a tool that helped them find the exact information they needed to secure a listing.

Tapping into this innate competition culture led to scale and network effects. That led to profitability.

“Most founders don’t know the [customer’s] pain point,” he says. “Be down to earth. The obvious things have already been done. Find a customer, and build a tool to empower them.”

Andy is one of the 1044 founders in the AppWorks network of founders across SE Asia.

Applications are open for Early Round applicants to our Accelerator until October 28. Come join us: http://bit.ly/2AVjkHz

-Doug Crets
English Communications Master, AppWorks