前兩日我在Visvim的IG看到這項產品定價美金$2040折合台幣大約是NTD$57600. 這件類似HBT(herringbone twill) 夾克, 1941年的時候美軍將HBT的布料取代了之前使用的丹寧和卡其布, 軍用外套, 帽子, 褲子都使用上了這種布料, 這些用HBT布料製成的軍裝在二戰時期廣泛的受到軍人的喜愛, 也成為最常見的軍裝古著. 有趣的是我看到Visvim刻意在不同地方做出磨損和補洞, 增加了使用感和做舊感.

那我想請問大家, 大家可以接受做舊化的新品, 那為什麼不能接受舊品/古著的破損?

在此我們不談論Visvim的定價策略, 只是想要與大家討論為什麼那麼多古著的初心者追求Deadstock, NOS(New Old Stock)? 當我們去商店或網店時, 做過舊化的處理為什麼我們會覺得很酷想要購買? 當你到SSENSE, Mr. Porter這些網站, 輸入”Distressed”, 你會發現許多一線品牌仍然持續推出舊化過的產品. 消費者認為有做過舊化處理的產品, 讓他們覺得自己比較”酷”, 或者擁有獨一無二的衣物. 有些消費者不喜歡全新的牛仔褲覺得太僵硬或者全新運動鞋太白太亮, 而轉而選擇比較”有個性做舊”的衣物, 或者無法養褲養兩年, 進而選擇”古著”. The Wall Street Journal華爾街日報的記者Michelle Ruiz在今年一月的報導中說明由於許多年輕人使用Instagram, 經過復古濾鏡之後如果穿上太亮麗的衣服, 會使畫面感呈現不佳, 他們想要可以與IG濾鏡或者後製軟體搭配的衣服.

近年古著大熱, 年輕人如海綿般一樣的吸收各種知識, 不單單是每件衣服後面的記憶點或者故事, 許多剛接觸古著的年輕人, 也非常樂於在各種社交平台分享入手單品後面的小故事. 今年因為疫情關係, 美國二手市場今年預估市值是$240億美金, 而2019年則是278億, 預估疫苗問世後, 二手市場可以持續成長, 2021年預估為331億美金而到了2024年可以成長到641億美金(Global Data PLC). Depop軟體也收到$6200萬美金的投資金額, 另外一間二手商店ThredUP也與Walmart合作, 提供Walmart網路商店的二手衣物. 在此同時, 快時尚萎縮, 以前幾乎每星期都會有新品上市的快時尚品牌, 因為疫情關係, 美國年輕人寧願多花時間在IG的Story上面”尋找屬於自己的寶物. 以前衣服比較多不使用化纖, 美國人因為疫情失控, 美國人可以在家穿著睡袍, 或者鬆軟舒服的法藍絨襯衫隨時在家舒適的上班, 這也成為一種嶄新的生活方式, 大家在家時間多了, 也不在意別人目光, 新衣服也不需要了, 舒適方便才是現在美國人追求的.

回到一開始的問題, 為什麼大家可以接受做舊化, 而不能接受古著的破損呢? 有住過日本的應該知道, 很多日本年輕人買古著是因為便宜可以省錢, 當然你習慣古著穿著後, 消費能力如果許可當然會往更高階的邁進. 古著的迷人之處是有許多衣物當時都是用高級的布料製成(跟現代的化纖相比), 每十年的變化, 更可從布料, 印刷, 縫線等等去做各種研究. 也許我們不能稱古著為”Fashion”, “Fashion”這個詞還包含了”Fashioning(進行中的時尚/流行)”, 你可以從破洞中的古著和新的混搭, 搭出屬於你自己的味道. 也許1950的印花圓裙與現代的白襯衫很搭, 也許90的樂團Tee與新的球鞋很搭, 總之大家不妨做點不同的嘗試, 也是現在百貨公司找不到的樂趣.

祝大家尋寶順利, 也謝謝大家非常踴躍地來小弟和Plain-Me舉辦的POP-UP, 沒想到3天就完售(本來以為可以撐三星期), 補貨下周到台灣,歡迎大家再來一波尋寶 !

小弟的IG: @shaunlin0815
收藏IG: @vineandcrane

自從上年Vlogmas之後，有好幾個月無同大家拍生活嘅影片，原因就係我怕大家都覺得悶啦！ 不過幾個月無拍又真係好掛住咩都可以同大家分享嘅時光。 加上皮膚唔好，所以好多護膚品化妝品都要放慢手腳黎試。 我又唔想減產，所以同大家商量過後，就決定將星期四嘅影片變成生活片，而保留星期二嘅片係同護膚品化妝品有關！ 希望呢個安排大家都會覺得有新鮮感。 就係因為我知道我會開始vlog，所以我特登將上個星期係MyTheresa收到嘅箱儲起，今條片同大家一齊開箱unboxing開心一下。 對Chloe草鞋，我十萬個讚呀，有興趣自己按下面啲連結望下啦！ 另外仲去咗萬寧會購下啲產品，第一次去咗Mango Tree Cafe食飯，因為好餓，所以叫咗好多野食，我哋竟然全部都可以KO晒！ 第二日又係敗家，今次係去Chanel買多個Chanel Classic Flapbag Jumbo袋啦。 星期一嗰日因為煮米粉嘅時候，個煲分開兩件，所以又去買個新煲。 最後就去咗食咗好多年既易牙妙手食台灣菜！ 今個星期都唔係太悶丫，係咪？ 希望大家睇得開心啦，另外半部份就星期六同大家見面啦。

Hope you enjoy this #hakmevlogs so far and be sure to stayed tuned for more! I do two videos a week on Tuesday and Thursday at 9.00am (Hong Kong Time). Do subscribe as I'd love to see you again! Xoxo.

Information Featured:

My Instagram: @iamhakme

+ Acne Studios Nash Face Cotton T-shirt in Grey HK$960
Link: http://bit.ly/2I430pv

+ Acne Studios Taline T-shirt in Black HK$960
Link: http://bit.ly/2pD8sYO

+ Etre Cecile Banana Striped Cotton T-shirt HK$600
Link: http://bit.ly/2IPRhMx

+ Chloe Lauren Suede Espadrilles HK$4,350
Link: http://bit.ly/2ILPurH

Restaurant:
Mango Tree Cafe
Open Rice Details: https://tinyurl.com/y8hbl54l

From Mannings:

+ Peterthomasroth Cucumber Gel Mask HK$480/150ml [Watsons/ Mannings]
+ Peterthomasroth Blue Algae Marine Intense Hydrating Mask HK$520/150ml [Watsons/ Mannings]
Review: https://youtu.be/nXyHlm7AVi8
+ Avene Micellar Lotion HK$296/400ml [Watsons or Mannings]
Review: https://youtu.be/m7Y6VGoANeY

From Chanel:-
+ Chanel Jumbo: HK$42,900

Restaurant:-
易牙妙手
Open Rice Details: https://tinyurl.com/ycvjgkto

From Sogo
Scanpan Saucepan: HK$1350



♡黑咪店地址: http://www.hakmebeauty.com/store-locations
♡黑咪店Online: http://www.hakmebeauty.com/shop
♡黑咪店Instagram: @hakmebeauty

*************************************************************

Where To Find Me:-

♥ Blog: www.hakmebeauty.com
♥ Facebook: www.facebook.com/hakmebeauty
♥ Instagram: @iamhakme
♥ Snapchat: iamhakme
♥ Shop My Collection at Depop: @iamhakme
♥ Twitter: twitter.com/iamhakme
♥ Weibo: www.weibo.com/iamhakme



Disclaimer: This video is created and edited by me. All the content are my own thoughts. As always, all opinions are based on my experience and honest. Products are either purchased by me or for those which are sent by PR are marked with an “*”. For any collaboration with brands which involves monetary payment, “#Ad” will be in the title of the video so that you are aware of the collaboration. Some of the links used above might be affiliate links and please be aware that I will earn a % of commission if you decide to buy through the affiliate links.

Product Featured:-

♥ Dr Wu Hydrating Gel Cleanser with Aqua-Collagen HK$250/ 150ml
♥ Dr Wu Intensive Hydrating Serum with Hyaluronic Acid HK$230/ 15ml
♥ Dr Wu Intensive Repairing Serum with Squalane* (available in Taiwan) [更正：多謝網友指出Squalane中文係角鯊烷，我眼花睇錯佢係Squalene角鯊烯]
♥ Dr Wu Intensive Hydrating Gel HK$260/ 30ml
♥ Dr Wu Hydrating Mask with Hyaluronic Acid* HK$199/ 3pcs
♥ Dr Wu Extreme Hydrate Bio-Cellulose Mask with Hyaluronic Acid HK$320/ 3pcs

台灣香港嘅價錢都好似差唔多，不過睇下邊個地區做優惠就抵d咁啦。我上次去台灣都無抬翻黎係因為香港都有，反而我去個第二個地方係買香港買唔到既野～～XD


♡黑咪店地址: http://www.hakmebeauty.com/store-locations
♡黑咪店Online: http://www.hakmebeauty.com/shop
♡黑咪店Instagram: @hakmebeauty
 
*************************************************************
 
Where To Find Me:-
 
♥ Blog: www.hakmebeauty.com
♥ Facebook: www.facebook.com/hakmebeauty
♥ Instagram: @iamhakme
♥ Snapchat: iamhakme
♥ Shop My Collection at Depop: @iamhakme
♥ Twitter: twitter.com/iamhakme
♥ Weibo: www.weibo.com/iamhakme
 
 
 
Disclaimer: This video is created by me and all the content are my thoughts.  As always, all opinions are my own and honest. Products are either purchased by me or for those which are sent by PR are marked with an '*'. Some of the links used above might be affiliate links.

Products Featured:-

康是美:-

LOVEMORE薏仁牛奶柔白面膜 NT299
LOVEMORE薏無反顧透白面膜 NT299
LOVEMORE蘆薈絲瓜濕潤面膜 NT299
LOVEMORE苦淨甘來淨白面膜 NT299
LOVEMORE竹夢踏實水潤面膜 NT299
Sexylook極美肌深層水潤黑面膜 NT299
纖Q好手藝薏仁水15入 NT179
纖Q好手藝紅豆水15入 NT179
1028 Toffee Eyeshadow Kit NT424
1028 Macaron Eyeshadow Kit NT424

巴黎小舖:-

Hanaka Blackhead Pore White Mask NT299
KMB 水感新肌黑凍膜 NT399
NCM Natural Cereal Mask NT750
Solone gel Like Smoody Pencil NT159
Solone Princess Rose Garden Waterproof Eyeliner NT150
Solone Color Party One Step Magical Stick Eyeshadow NT259
Solone 24hr Perfect Brow Pencil NT199
Solone愛麗絲系列奇幻繽紛慕絲眼彩筆 NT199
Solone愛麗絲系列完美勾勒眼線膠筆 NT199
Solone 2mm Auto Waterproof Eyeliner NT199
Solone Mascara NT180
Solone Magic Tip Liquid Gel Eyeliner NT199
Solone Flight of Fancy Tinted Blush NT199
Solone Fantasy Wonderland Eyeshadow Kit NT299
Tike Waterproof Smoody Pencil NT149
Tike Limitless Waterproof Eyeliner NT139
Batiste Dry Shampoo (Mini size) NT169

86 Shop:-

Hanaka Paper Masks NT26@
Hanaka花戀肌黑玫瑰吸油式粉刺撕除面膜 NT14@
Hanaka 2-step Pore Eraser NT29@
Hanaka Sun Block - Whitening NT249
Hanaka Sun Block - Body NT249
Hanaka Sun Block - Anti-Acne NT249
永和三美人Sponge ranging from NT9-NT26
Hanaka 草本Anti-acne Cream NT150
Hanaka Knee and Elbow NT199
腳貼 NT69@

Watsons:-

1028 Mascara NT699
Integrate 甜美色線濃密筆型眼線筆 NT280
Integrate 絕對有眉型眉筆 NT168
Integrate 極細眼線筆第二代 NT200
Integrate Mascara NT360
Integrate BB Cream NT320
Sofina Primavista Ange Moisture Keep Base NT350 (not sure)
Sofina Primavista Ange Long Keep Base NT350 (discounted NT295)
1028 V Mask NT249
1028 Moisturizing Mask NT249
1028 48hr Absolute Long Lasting Eyeliner Pencil NT260
PienAge Color Con NT79/ pair


♡黑咪店地址: http://www.hakmebeauty.com/store-locations
♡黑咪店Online: http://www.hakmebeauty.com/shop
♡黑咪店Instagram: @hakmebeauty
 
*************************************************************
 
Where To Find Me:-
 
♥ Blog: www.hakmebeauty.com
♥ Facebook: www.facebook.com/hakmebeauty
♥ Instagram: @iamhakme
♥ Snapchat: iamhakme
♥ Shop My Collection at Depop: @iamhakme
♥ Twitter: twitter.com/iamhakme
♥ Weibo: www.weibo.com/iamhakme
 
 
 
Disclaimer: This video is created by me and all the content are my thoughts.  As always, all opinions are my own and honest. Products are either purchased by me or for those which are sent by PR are marked with an '*'. Some of the links used above might be affiliate links.