Surrounded by Comfort and FUN with @pampers_sg new premium shipper and Pampers Premium Care!!

We are slowly transiting from diaper tapes to diaper pants, and our Pampers Premium care helped enable her move with great ease due to its stretchability, S-Curve design and minimal Sag due to excellent absorbency and even distribution of liquid across diaper!

You can find their new Premium Shipper (box) is now exclusively available on Lazada. It has very cute cartoons and prints that your baby can unleash his/her creativity by drawing and colouring on! Tomorrow is also Pampers’ Lazada Super Brand Day! There is going to be great promotions, giveaways and deals available!

On top of that, Pampers is running a contest! Buy the new premium care shipper from Lazada. Share you and your child’s creative use of the Premium Care boxes and stand to be one of the 3 winners to win 3 months supply of Premium Care Pampers (worth $330)!

Simply upload the picture of the end product with you and baby on your IG, explain how you and your baby creatively used the Premium Shipper box, tag 2 friends, @pampers_sg, #PampersImagineNation and #pampersclub to qualify. Remember to make your post public.

Contest ends on 27 October and winners will be announced on @pampers_sg. The three most creative answers will win! Can’t wait to see all the exciting posts! 😊

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#familystaysg #sp #sgbaby #sgmums #sgmoms #sgmummy #elliesimjiaen #14monthsold #babygirl #happybaby

This music video is creatively crafted by GoAnimate #vyond I love it! Big thanks again to Emily and team!! ♥️

Please check out my new song !
Sherine Wong - Single - ‘Devil May Care’
Duo Concept Album
Universal Music Group
Upright Bass: Mr. Steve LaSpina
Recorded by Mr. Christopher Allen, @Sear Sound NYC, NY
Mixed / Mastered by Kent Poon

Japan e-Onkyo: https://bit.ly/3AfmxPm
Japan Mora: https://bit.ly/2XonG8s
Tidal MQA HiRes: https://bit.ly/2YQjteA
Apple Music: https://apple.co/3lr10gv

#vyond
#goanimate
#musikwithsherine
#duorecording
#searsoundnyc

Leia doesn’t like to eat vegetables even a tiny bit she’ll force me to take it out of her food! She’s such a picky eater thats why im so worried about her nutrients intake. I know one way to get them eat their nutritious meal is by making cute bento but there is another tips i want to share with you guys.. Champs Multivitamin!

Each tablet of Champs Multivitamin is packed with vitamin A, D, E, C, B12, B1, B2 and B6 for children growth, daily overall health and boost fitness level! It provides sufficient nutrients for healthy development of body especially for picky eater! It also comes in tasty Strawberry and Pineapple flavour which kids would love to eat!

Guys do you notice the cute bunny I prepared for Leia today?! We had so much fun creating it! Why don’t you guys join the Champs Bento Challenge contest? Prizes are up to RM5000 cash!! All you have to do is come out with nutritious bento lunch box, creatively decorate the meal and upload to Insta or FB. Remember to follow Champs IG Mothers' Choice for Champions] and #MakanChamps #ChampsMultivitamin #ChampsxDidi2021 . Don’t forget to tag me too ok can’t wait to see your creativity! 😍

#MakanChamps #ChampsMultivitamin #ChampsXDidi2021 Mothers' Choice for Champions]

JJ Lin 林俊傑 《倖存者· 如你》維度二 首張全英文EP《Like You Do》
OUT NOW 全面數位發行 https://jjlin.lnk.to/LYDAY

Have you imagined a world where
You’re more than just You?
What would that be like?

Drifter • Like You do - a Double-dimensional, deluxe EP creatively led by JJ Lin, from music productions to visual concepts. The music narrative of DRIFTER • LIKE YOU DO is inspired by a concept JJ has been ruminating on - the possibility of a parallel universe.

In this latest release which marks JJ’s 14th album, as well as his first english EP throughout his illustrious career of 18 years, JJ delves into his innermost thoughts and feelings, redefining his music perspectives to put forward a stripped down and introspective representation of his music and self.

In Quantum Theory
Space and time are not continuous
A parallel universe is a possibility
Could it be possible that somewhere, somehow
In an obscure corner of the universe
An infinite number of us exist?
Where perhaps, I could be you, and you could be me?

I seem to be a Drifter in this vast expanse... Like You Do.

-

[DRIFTER • LIKE YOU DO ]

Part One: The 1st Dimension - DRIFTER

Music has always been an expression of self for JJ. His journey of self-discovery could be traced back to his From M.E. To Myself (2015) album, with him eventually finding the connection between himself and the world, and shared through his Message in a Bottle (2017) album.

In the recent years, JJ embarked on a different route to self-discovery as he shifts the focus of his music from self to “you”. Conveyed through his double EP DRIFTER • LIKE YOU DO, JJ propounds a new direction for self-reflection.

DRIFTER EP features six brand new Mandarin songs that weaved together a complete concept of: What would you do, if you, were not just you? The songs inspire us to contemplate the possibility that our consciousness could determine who we are - there could be multiple endings to every story, and when we believe so, the future will be limitless.

Part Two: The 2nd Dimension - LIKE YOU DO

An extension of Drifter, LIKE YOU DO explores a self-examining concept: What is left after you rid yourself of expectations?

When darkness descends, have you, in pursuit of survival, stumbled upon another version of yourself that is so foreign yet familiar? You could be that drifter, that is the only glimpse of hope left in a despondent world. Which version of you would emerge in face of adversity? If a parallel universe does exist, JJ is breaking out of his shell and introducing the hidden version of himself that we have yet to meet via LIKE YOU DO.

Partnered with new music collaborators Fernando Garibay, Nasri Atweh, Joshua Kissiah Cumbee, Ramiro Padilla and Daniel Padilla, JJ endeavours to offer fresh perspectives and sounds for this EP.

The journey and story of this alternate JJ Lin has just begun.

—

“All these years, one thing I’ve learnt is that it’s one of the hardest things in life to accept the flawed version of ourselves. We work so hard to be the best and to be perfect; many times we want to believe that we are unstoppable, and that only by being strong, we can be successful.

“Like You Do” to me is the opposite of that.

Every song is a reflection of the darker version of myself. And I’ve found a sense of healing, by reaching in and realising that true strength is found in embracing every version of the self. It’s only when you strip yourself of all expectations, that your every next step will be a form of gain and reward.

There is beauty in that.”

— JJ Lin

＿＿＿

近年來我深深體悟到一件事：接受有缺憾的自我，是一生中最難的事情之一。
對於任何事務，我們努力做到最好、盡可能達到完美；很多時候，我們試著去相信自己是無懈可擊的，因為唯有堅強，才能成功。

然而，【Like You Do】對我而言正是相反的。
每首歌，都反映出自己的內心深處某個曾不可觸及的一面。過程中，通過自我剖白來學習擁抱自己的不完美，並找到真正的力量。而從中，我被療癒了。
當你擺脫所有期望時，每一步都將轉化為獲得和回報。
那正是最美的。

- JJ 林俊傑

【Like You Do】中的JJ Lin是一鍵歸零，
也是一步躍進。 跳脫既定模板，拋開過往的該與不該。

在【Like You Do】EP中，JJ Lin回到做音樂的本質面貌說故事，當這個語言更加直覺，遇見的自己就越加真實。捧著初衷的純粹，JJ成為昏暗夜晚中的一雙堅定眼神，穿透情感與歲月的虛與實。一刻明亮的獲得，是歷經所有的願與不願，坦然面對這些擁有與失去，於是回歸誠實後的純粹，如這世界上的每一個你，重新擁抱世界附加在自己身上的能量。

為帶給這張全英文EP更完整的體驗，JJ遠赴異地，尋找更多不同的聲音，當沒有任何模板框架，跳脫以往的創作模式，他的音樂更加自我也更加自由。JJ邀請多次獲得葛萊美獎項提名之專輯製作人- Fernando Garibay、Joshua Kissiah Cumbee、Ramiro Padilla、Daniel Padilla等多位專業音樂人攜手創作。與全新的音樂夥伴合作，無論曲、詞，JJ自在地享受，完全地吸收來自不同的音樂人所給予的能量，共同激盪出不同以往的音樂風格。一切不經設定、沒有設限也沒有包袱，放下習慣的唱腔，衝撞出全新的聲音。所有面貌都是最原始最嶄新，也是翻面後的第一頁。

歸零的同時，就會遇見真實的自己。

這個挑戰，是JJ 17年來從未有過的經驗，在華語市場中多年的累積，逐漸締造屬於最JJ的音樂版圖。但這一次，林俊傑顛覆一切的認知、放下一切的理所當然與成長脈絡，為了自我實現的這一刻，成為了歸零的JJ Lin，勇敢擁抱陌生的環境與不同的音樂文化，JJ已經不是JJ，但也不再只是原本的JJ。


#JJLINLikeYouDo
#JJXIV

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

As Easy as Esy: Eric Youn Interview: Singapore’s Top Food Creator

Singapore's top food content creator, Eric Youn talks about how he got started creating again, his inspirations, and some pieces of advice to aspiring content creators. In this interview, you will also learn what a "good content" is to him, and his story behind #filmalogues.

About Eric Youn:

I’m a content creator focused on visual storytelling; I highlight the main points creatively and aesthetically.
My focus is on food, reviews, and short-vertical content. I have worked in the creative field as a creative director for an agro-tech startup, executing different food & product related campaigns from filming, production, and marketing.
I am currently a content creator on social media, with over 15K followers across various social media channels.

Follow @esyfilms to follow his journey as soon, he will conquer Singapore's #contentcreation industry.

Special thanks to @thaiwokrestaurant for opening the restaurant for us even it was late. Kudos to the amazing food and staff.

Shot on #sonya7c

#contententcreator #contentecreator #contentvideomarketing #contentwritingandmarketing #contentcreators #filmmakerslife #filmmakersworld #contentmarketingtips #contentmarketingstrategy #filmmakerlife #marketingcontent