立即 Follow @businessfocus.io 【會生金蛋的鵝】由什麼都送到只送美食,年收78.5億港元的UberEats如何誕生?⠀
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Uber日前傳為上市做準備,估值或高於1200億美元,而旗下的餐飲外送服務UberEats估值高達200億美元,視為最賺錢的Uber子公司。你可想到,...
立即 Follow @businessfocus.io 【會生金蛋的鵝】由什麼都送到只送美食,年收78.5億港元的UberEats如何誕生?⠀
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Uber日前傳為上市做準備,估值或高於1200億美元,而旗下的餐飲外送服務UberEats估值高達200億美元,視為最賺錢的Uber子公司。你可想到,UberEats的前身曾配送過尿布?是什麼商業決策讓UberEats成為營收10億美元(約78.5億港元)的Uber「搖錢樹」?⠀
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從Uber Everything到Uber Eats⠀
Uber的前執行長Travis Kalanick於2014年招募了其門生Jason Droges負責領導Uber Everything,所謂Uber Everything的配送種類包羅萬象,包括尿布、除臭劑、乾洗衣物等,但最終只有配送美食最為見效,因此Uber開始首次嘗試推出Uber Fresh。⠀
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Uber Fresh是讓騎士們載著裝有三文治的冷藏箱在城市間穿梭,講求在幾分鍾內就可以給訂戶送貨上門,沒想到在2014年8月,洛杉磯推出的當天,Uber Fresh在一小時內的業績高達數百份食品,前途看好,於是Uber在2015年於加拿大多倫多悄悄地推出Uber Eats。⠀
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讓Uber興奮的是,在UberEats推出後,網羅了許多原本沒登記過Uber的客戶,據外媒報道,每10個使用UberEats的人,就有4位是新用戶。⠀
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引導消費者消費⠀
UberEats遍布全球近500座城市,在中港臺有滴滴外賣、美團、餓了麼、Deliveroo、Food Panda、e肚仔、Honestbee等競爭對手;在美則有Grubhub(市佔率第一)、DoorDash、Caviar等與其爭市佔率,雖然UberEats在美的市佔率位居第二,但卻是所有競爭者中成長最快速的。其實Uber下了不少苦心,當中它讓簡單的訂餐App轉變成「引導消費」的平台。⠀
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首先UberEats以地域式將附近餐廳點餐聯繫起來,縮小訂餐範圍,這讓Uber司機能夠快速提餐與送餐之外,也不會讓消費者等待過久。此外,UberEats平台也推出了計時功能,如果消費者選擇時間太久,那麼介面便會重新整理,這功能有效地縮短消費者思考時間,也讓餐廳免去等候時間,不會因為等單等時差而誤了出餐效率。⠀
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UberEats的「虛擬餐廳」餐點服務⠀
Uber從2016年開始推行「虛擬餐廳」計畫。「虛擬餐廳」指的是沒有實體店鋪,只存在於UberEats平台上的餐廳,目前有跟全球100座城市的1600家虛擬餐廳合作。⠀
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「虛擬餐廳」是個非常新穎的現象,像是美國一家位於紐約的餐廳Gerizim Cafe&Ice Cream,其餐單上有販賣漢堡,但是銷量卻不佳,而Uber透過分析發現該地區對於外賣服務有著強烈的要求,因此便與該餐廳合作,餐廳老闆也聽從Uber建議開創一個漢堡品牌,現如今這家「虛擬餐廳」一天可以賣出75個漢堡,其收入更是實體店的28倍。⠀
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UberEats藉由分析得出美國消費者的喜好,與特定餐廳聯手推出只有在App才享有的專門餐點,利用「虛擬餐廳」造出許多商機,美國甚至還有以虛擬餐廳起家的商家。⠀
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由於公司的IPO在即,Uber在UberEats的業務也火力全開,在多重競爭下,UberEats能否突破重圍,助公司一臂之力?⠀
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資料來源:綜合報道⠀
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Text by BusinessFocus Editorial⠀
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#money #investment #business #finance #life #startup #startups #management #company #expert #follow4follow#like4like #igers #instafollow #followforfollowback
gerizim 在 生活服務業創新孵化器 Life Industry Incubator Facebook 的最佳解答
【新聞分享】因為新生活服務而衍伸的新業種「虛擬餐廳」
「虛擬餐廳」指的是沒有實體店鋪,只存在於Uber Eats或是類似的餐點外送平台之的餐廳,如數位時代報導中提到,位於紐約Gerizim Cafe&Ice Cream ,本來菜單中有漢堡,但銷量卻不佳,而透過Uber虛擬餐廳團隊透過數據分析,發現該區消費者事實上對漢堡有強烈的需求但大多為外送需求,因此建議老闆成立另一個專門販賣漢堡的品牌,因此誕生了衍伸的子品牌布魯克林漢堡工廠(Brooklyn Burger Factory ),如今這家虛擬餐廳一天可以賣出 75 個漢堡,獲得的收入是本來實體餐廳的28倍呢!
Uber從2016年開始推行虛擬餐廳計畫,目前在全球100座城市中有近1600 家虛擬餐廳在平台上提供餐飲,Uber Everything 副總裁Jason Droege表示,虛擬餐廳是一個全新的現象,除了沒有店鋪、座位,同一個廚房內也可能出現不同的餐廳跟菜單。美國甚至還有以虛擬餐廳起家,發展成連鎖餐廳的品牌,像是Green Summit Group 目前旗下就擁有 9 個虛擬餐廳品牌,只需要廚師跟送餐司機就可以運作,這也是虛擬餐廳最大的優勢,不需要外場租金、員工的成本,而且廚房可以設在移動餐車中,對餐廳來說,在既有的營運成本下,還可以透過不同風格的餐點,擴張更多的客源。
事實上這樣的無實體店面餐廳電商在台灣亦有不少品牌呢,而台灣的餐點外送平台可是不斷成長當中,餐飲業是否可善用此優勢,讓台灣餐飲業再創一波高峰呢?
各位粉絲們怎麼看呢w
資料參考來源:數位時代
https://www.bnext.com.tw/…/uber-s-secret-empire-of-virtual-…
gerizim 在 Joseph Prince Facebook 的最讚貼文
A few years back, on a special trip to Israel, my pastors and I were overlooking the mountains of Ebal and Gerizim. In the Bible, Mount Ebal was the mountain of curses and Mount Gerizim was the mountain of blessings (see Deut. 27:12-13). As we were looking out towards the two mountains, I was reminded that under the law, the children of Israel’s blessings were dependent on their law-keeping. If they kept the law, they would be blessed; if they didn’t keep the law, they would be cursed.
Isn't it amazing to know that today, Christ has redeemed us from the curse of the law (see Gal. 3:13-14)? Because He took every curse on our behalf, now there are only blessings for us to receive! You can find out more truths about our rightful position on blessing ground from this exciting bible study with my congregation. Find out more about this sermon here: http://bit.ly/2uSWBHu
Beloved, because of what Jesus has done, all of God’s good promises are yes and in Him amen to the glory of God through us (see 2 Cor. 1:20)! When you say, “Amen!” to a promise from the Word of God, you receive His blessings upon your life, and God gets the glory! Can I get a good Amen?
gerizim 在 Joseph Prince Facebook 的最讚貼文
A few years back, on a special trip to Israel, my pastors and I were overlooking the mountains of Ebal and Gerizim. In the Bible, Mount Ebal was the mountain of curses and Mount Gerizim was the mountain of blessings (see Deut. 27:12-13). As we were looking out towards the two mountains, I was reminded that under the law, the children of Israel’s blessings were dependent on their law-keeping. If they kept the law, they would be blessed; if they didn’t keep the law, they would be cursed.
Isn't it amazing to know that today, Christ has redeemed us from the curse of the law (see Gal. 3:13-14)? Because He took every curse on our behalf, now there are only blessings for us to receive! You can find out more truths about our rightful position on blessing ground from this exciting bible study with my congregation. Find out more about this sermon here: http://bit.ly/2uSWBHu
Beloved, because of what Jesus has done, all of God’s good promises are yes and in Him amen to the glory of God through us (see 2 Cor. 1:20)! When you say, “Amen!” to a promise from the Word of God, you receive His blessings upon your life, and God gets the glory! Can I get a good Amen?