The important thing in life is to have a great aim, and the determination to attain it.
今天練習翻譯這句話

【服務．城鄉】OTOP設計獎巡禮

百二歲，一個在茶欉下長大的囝仔所創立的茶文創品牌。第五代茶農之子李鎮嶺記得小時候，總是看著父母頂著炙熱陽光，反覆將茶菁翻炒的身影。阿爸說：「要把握每一分最適合茶菁曝曬的時間，不能停止懈怠，所呈現出來的茶湯風味才是最完美的。」這句話在李鎮嶺的心中埋下了一顆種子，接班後的他更加堅信：傳承向來就不是一件簡單的事，而創新更需要一顆勇敢與堅定的心。

【Service．Township】OTOP Design Award review

PAH JI HUE was founded by a son of tea farmer who spent most of his childhood under the tea trees. Li Zhen-ling remembers that when he was a small kid, he often watched his parents frying tea leaves under the baking son. His father said, “We have to seize the best time to do this so that the tea leaves will produce the best fragrance in the tea cup.”These words had planted a seed in Li’s mind, and when he took over his father’s tea plantation, he knew well that it is not a simple business to inherit; also, it would require courage and determination to make innovations.

#百二歲國際開發有限公司〔臺灣水果茶組盒〕
#PAH JI HUE` International Co., Ltd〔PAH JI HUE` Gift Box-Fruit Tea〕

[演講技巧] 用對的語言，說給對的人聽：看蕭美琴的 ALEC 演講

Presentality再次幫同學分享政治人物演講技巧。這次Andrew Yang 分析的對象是現任駐美代表蕭美琴 (Ambassador Bi-khim Hsiao)!

★★★★★★★★★★★★

這幾天看到網路上很多人稱讚蕭美琴在美國給的一場演講，是在 American Legislative Exchange Council 大會給的。Youtube 上還有完整的影片。

我就想要從一個英文撰稿人跟演講教練的角度，看一下她到底是哪裡講的好？

Ok, let’s go. First, the speech video itself: https://youtu.be/5ozMcauCjbs

★★★★★★★★★★★★

📌 連開頭都跟傳統台灣官員不一樣

她一開頭，就用一種很 personal 的方式回應主辦單位的介紹：

Thank you Karen for that kind introduction…

畢竟用人家的 first name，就感覺比較親切對不對？通常外交場合，都是用 last name 的。

★★★★★★★★★★★★

📌 而且她跟台灣大部分官員用英文演講的時候有一個很不一樣的地方：

她講話的時候，是看著聽眾的 lol。

你可能會覺得搞啥啊，講話不是就要看著對方嗎？但其實很多台灣官員可能是語文能力關係，或是沒時間把稿子弄熟，演講的時候大部分的時間是盯著稿子的，所以跟聽眾的 connection 真的就會打折扣。

★★★★★★★★★★★★

📌 另外一個小細節，就是她的節奏。

台灣很多官員不只是唸稿，還唸的斷斷續續，不停的卡住，蕭美琴就不一樣，講的算是非常流暢，尤其到後半段整個進入一個很好的 flow。

大家可能會覺得這只是英文好，但其實不完全是。我們也看過很多英文比蕭大使還要好的人，演講超級卡。

★★★★★★★★★★★★

📌 講「對的字」，給對的聽眾

第二個細節，就是她的用字遣詞。

我們注意這裡：

I’m so honored to be able to be here in person, to use this occasion to express my gratitude… to the so many outstanding freedom-loving legislators around the United States.

還有這裡，講到主辦單位 ALEC 頒獎給蔡總統，她說：

It is also recognition for the freedom-loving people of Taiwan, and our determination to keep Taiwan free.

我們要指出的共通點在哪裡？

對，就是 “Freedom-loving”。

我在美國住十幾年，從大學到研究所到華府工作，周圍的朋友大多都是左派的，我不記得他們之中有任何人，任何一次，說過 “freedom-loving” 或甚至強調 freedom。這代表蕭大使真的很會對「對的人」說「對的話」。

她知道這群聽眾是美國保守派的，「自由」對他們來說是絕對的價值跟原則。所以一說完這段，就迎來熱烈的掌聲。

我猜今天如果蕭大使對的是左派的聽眾，她肯定不會一直提到這些字眼。

她也不忘用 “side-by-side” 的語法，來強調台灣跟美國的價值。很多台灣官員都只會制式的重複：We share with you the values of freedom and democracy, blah blah blah…

但蕭大使就做一點變化：

I often say that you are living in the land of the free.

We are living on the island of the free.

Good line，又迎來一些掌聲。

*Btw, 為什麼是 “land of the free” 而不是 land of free 或是 free land？因為自由的不是土地，而是「人」，所以美國人才會說 “we are a free people”。所以 “the free” 代表的其實是「自由的人」。

★★★★★★★★★★★★

📌 掌控敘事 (Narrative)

我們再來看一段非常不錯的：

We also believe that it is only in societies that respect the freedom of speech, where true innovation can propel technology that advances human progress, instead of technology that is abused and used for surveillance and controlling their people.

美國時常有很多的辯論：我們應該要把什麼項目放在第一？科技進步？經濟成長？還是民主價值？

我在美國唸外交時，幫我們上課的前官員也會說：「我們先不要硬推民主，而是先幫助這些國家經濟成長，之後他們自然就會變成民主國家。」

蕭美琴的這段，就是一個反向的論述：如果沒有言論自由，就不會有真正的創新，因為科技會被用來控制人民，而不是真的改善大家的生活。

這就是敘事 (narrative) 的重點：不是只是提供一大堆 information 給大家 (this is what most people do)，而是告訴大家要怎麼去「詮釋」這些資訊 (跟我們時常在說的 “framing” 有關)。

絕大部分台灣官員出去演講的時候，是完全沒有核心論述的，就只有提供一堆人家沒興趣也永遠不會記得的 information。

Can you spell B-O-R-I-N-G?

引用對方可以體會的經歷

講完一些硬一點的議題之後，她把話題帶到比較個人的層面：

I’m an ambassador now, I work in Washington, DC, but I used to be like you, I came from a legislature in Taiwan, I understand that all politics are local. And when we go back to our constituents, we wanna deliver on economic progress, we wanna deliver on the common values that we share.

說到個人經歷，突然感覺比較輕鬆，溫和對不對？這是一種非常好跟聽眾建立連結的方式，畢竟不是每一位外交官，都有跟聽眾同樣的經歷，所以她很會利用自己的強項。

但她這麼說，可是有目的：把聽眾的注意力帶到 “economic progress for constituents” 之後，她馬上用大家可以理解的數字，提醒聽眾台灣對美國「地方經濟」的重要性：

We’re in the State of Utah now, [Taiwan’s] size is only 15% the size of Utah, but we are the 8th largest consumer of US agricultural products in the world.

然後還不忘轉換成人均的數字！

Which means, per capita wise, each Taiwanese citizen is the second largest consumer — per capita wise — the second largest consumer of American agricultural products.

蠻厲害的對不對？但這樣還沒有結束喔！

★★★★★★★★★★★★

📌 需要完整分析的同學請留言「用對的語言，說給對的人聽!」。

還有, 快快訂閱Presentality，即時收到這些精闢分析!!!

圖片出處: https://bit.ly/3u6mHpL

Listen and download on your favorite platform♡
https://lol-JP.lnk.to/honoka-futureID

Honoka is a member of the Japanese dance and vocal group“lol -エルオーエル-”.
This song was produced by KM, one of the most talented producers in Japan today.
The song is about love that hasn’t been erased from memories yet.
This piece is about an important love and the feelings that you can’t forget even though you know that you have to move on because it’s for you and your future.
This work carries a message that only a woman can send to the worldview of Alternative Pop.

◆Official web site
http://avex.jp/lol/

◆YouTube
lol -エルオーエル-Official Channel：https://www.youtube.com/channel/UCTAs...
Playlist：https://www.youtube.com/playlist?list...

◆Twitter
honoka：https://twitter.com/lol_honoka
lol-エルオーエル-：https://twitter.com/lol_avex

◆Instagram
lol-エルオーエル-：https://www.instagram.com/lol_official/
honoka：https://www.instagram.com/honoka_lol/

◆TikTok
https://www.tiktok.com/@lol_avex


Produced by KM
Music & Lyrics : KM & Lil'Leise But Gold

Music Video Credits
Director : Nickey Rourke
Producer : Kento Shinozaki
Production : 蔵屋
Stylist : Keita Uchida
Costume : SUPPLIER
@supplier_official
https://www.supplier-tokyo.com



Lyrics♡

Now remember, Falling Falling is inevitable
Going Going I wanna start walking
Never ever stop, a big 1step
Future is mine
I remember you
Sorry
I didn’t hear that
Lonely, I want to forget just that day, big 1step
Future is mine

1.2.3 call, not answering my phone
4.5.6 move out from your room, change into a dress, redraw the rouge, pressing down my temples
Narrowing my eyes. Do you like pure girls wearing fur? Unfortunately, I don’t have it in me to balance the scales of Love & Money. After I lose and realize, I can’t do anything about it later.

Memories still stacked not erasable
I miss you but I can’t hate you. You are my special. Frustrated feelings
I’m in love, I still hear you

Now remember, falling falling is inevitable
Going Going I wanna start walking
Never ever stop, a big 1step
Future is mine
I remember you
Sorry
I didn’t hear that
Lonely, I want to forget just that day, big 1step
Future is mine

A sunny sky
Wobbly and
Soft determination, cloudy vision, dragging an umbrella that I don’t even use.
The heart flies away. Thoughts of that day, pretend to not know. Falling tears thinking that I might have forgotten something.
One after another, memories become glorified, I hear voice from the heavens saying, stop doing that.
A gulf that cannot be filled even if I pick up all the love and open doors. Sadness is transparent, I feel like I’ve lost my smile. I can’t go back to that place.
I’m sure someday, the memories of my feelings will melt, far and far away.
Soar high, I’m letting the wind carry my body and mind
Memories still stacked not erasable
I miss you but I can’t hate you. You are my special, frustrated feelings
I’m in love, I still hear you

Now remember, falling falling is inevitable
Going Going I wanna start walking
Never ever stop, a big 1step
Future is mine
I remember you
Sorry
I didn’t hear that
Lonely, I want to forget just that day, big 1step
Future is mine

Scarlet Nexus : Full Track list - Soundtrack OST

Scarlet Nexus Deluxe Edition Preoder Bonus Content:
The Music of Scarlet Nexus Digital Soundtrack OST Full Album

Track List

00:00 1 Dream In Drive
01:37 2 SCARLET NEXUS
05:38 3 The OSF -Advance!-
10:20 4 Determination Overdrive
13:21 5 Suoh - The Red Metropolis
15:40 6 A Sedates Heart
19:05 7 Go, Scarlet Guardians
22:21 8 Eliminate the Others
24:55 9 Attention Please
28:29 10 Easy Breezy
31:42 11 The OSF -Preparations-
34:40 12 The City Time Forgot
41:30 13 The City Time Forgot -the other-
48:19 14 Break Time
51:16 15 A Broken Promise
59:26 16 A Broken Promise -the other-
01:07:42 17 Inevitability
01:11:20 18 Hustle X Fade
01:17:54 19 Hustle X Fade -the other-
01:24:33 20 Humanity's Great Threat
01:27:43 21 Trampled, Broken, and Scattered
01:30:22 22 Despite the Pain
01:34:21 23 Going All-in
01:37:48 24 Eternal Tension
01:40:55 25 Abandoned Highway to Eden
01:46:21 26 Abandoned Highway to Eden -the other-
01:51:47 27 Brain Eater
01:54:21 28 Distance in Our Memories
01:57:05 29 Opposed Viewpoint
02:01:56 30 Internal Madness
02:05:29 31 Seiran - The Blue Reflection
02:10:07 32 Concealed Atrocities
02:16:21 33 Frozen Breath
02:24:18 34 Human Wisdom "Bridge of Purification"
02:27:56 35 Welcome to Musubi's
02:31:01 36 An Acrobat in The Rainbow-Colored Skies
02:34:39 37 What Awaits in the End -the other-
02:37:05 38 My Sweet Hideout






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