[爆卦]品牌願景英文是什麼?優點缺點精華區懶人包

雖然這篇品牌願景英文鄉民發文沒有被收入到精華區:在品牌願景英文這個話題中,我們另外找到其它相關的精選爆讚文章

在 品牌願景英文產品中有63篇Facebook貼文,粉絲數超過9萬的網紅國立臺灣大學 National Taiwan University,也在其Facebook貼文中提到, 【國立臺灣大學 109學年度畢業典禮 貴賓致詞】 Commencement Address, National Taiwan University Commencement 2021 . 巨大集團 羅祥安前執行長 Giant Group Former CEO Anthony Lo 管校長...

 同時也有3部Youtube影片,追蹤數超過1,790的網紅李基銘漢聲廣播電台-節目主持人-影音頻道,也在其Youtube影片中提到,本集主題:「為什麼你的點子賺不了錢:創業人╳行銷人╳研發人╳企劃人╳管理人都必修的11堂創意變現課」新書介紹 訪問作者: 王鳳奎 (Feng-Kwei Wang) 教授 內容簡介: 你的提案常被打槍? 新商品老是不被客戶買單? 才剛創業就覺得快要失業? 或者,每每聽到別人對你說這句...

品牌願景英文 在 Deborah Tseng Instagram 的最佳貼文

2021-03-31 00:41:16

Here in the studio, every piece of delicately made stationery starts with a free dive into possibilities. When I design for branded stationery, I try...

  • 品牌願景英文 在 國立臺灣大學 National Taiwan University Facebook 的最佳貼文

    2021-06-26 12:58:48
    有 488 人按讚

    【國立臺灣大學 109學年度畢業典禮 貴賓致詞】
    Commencement Address, National Taiwan University Commencement 2021

    .
    巨大集團 羅祥安前執行長
    Giant Group Former CEO Anthony Lo

    管校長,羅副校長,各位貴賓,畢業生的家長跟朋友們,還有今天最重要的2021年臺大的畢業生,大家早安、大家好!

    首先恭喜你們,今天從全世界最優秀大學之一的臺灣大學畢業了!
    在過去幾年,在管校長,以「大學教改」和「國際化」的理念,率領全體師生的努力之下,臺大在全世界的能見度,和各項排名,都有顯著的進步,也讓身為校友的我們倍感光榮。

    是不是我們大家一起鼓掌,給自己鼓勵一下好不好!

    你們今天剛剛畢業,但是你們已經創造了臺大一項新的紀錄:第一次,沒有傳統畢業典禮的畢業生。這將是你們人生一個非常特別的回憶,也預表了你們未來將會有與眾不同的表現,和非凡的成就。

    現在的世界,局勢是在東方跟西方的勢力,彼此對抗而動盪不安。而全世界的經濟活動,也因為科技的突破性創新,而受到很大的影響。不盡理想的、不盡公平的全球化,也將逐漸地變成 全球在地化。而COVID-19肆虐全球的結果,使得臺灣跟全世界,大家的生活型態、社會的結構、經濟活動的節奏都被打亂了,而必須要加以全面的整理跟重新的架構。這當然是一個危機,但是更是一個絕好的機會。所以,將你們迎面而來的,是無數的創新的機會,以及冒險卻令人興奮的全新挑戰。

    因為臺灣,這是第一次跟全世界各個國家,同步的站在一個嶄新的共同起跑點上面。所以我要恭喜你們,你們躬逢其會,將要進入一個充滿希望、嶄新的時代。

    我是1969年從臺大畢業的,所以我想今天就以我畢業之後的50多年,人生的一些學習和體會,來跟諸位分享,給諸位作個參考。

    當我大學畢業的時候,我滿懷抱負,迫不及待地想要大展身手,我當時進入臺灣最大的貿易公司工作,但是我發現我所學的很多東西,只有一些國際貿易的實務跟英文有用,至於其他我所學習到的經營管理的很多知識,恐怕都要等到10年、20年之後,如果我有幸當上高級主管才能派上用場。

    更諷刺的是,我是商學系畢業的,但是工作兩年後,我發現我真的不喜歡做商人,我也不喜歡做生意,我有興趣的是做事業。

    後來,幸好我有聆聽我心裡面的微弱的聲音,決定踏進自行車業,放棄掉台北最好的貿易公司的金飯碗,而去參加在大甲一個只有38個人的小公司,來追求我的夢想。

    那時候許多人認為我腦筋有問題,頭殼壞去,但現在回顧回來,我當時是做了人生一個非常好的決定。

    創業的過程飽受艱辛,但是我也學到了很多寶貴的經驗:我首先學到的,是在做事之前,必須要先學做人。

    人必須要誠信踏實,不能自私自利,而要利他共好。

    要隨時心存感恩,尊重、關切別人。要熱愛這個世界,並且要了解到一個人的能力是有限的,而必須要去建立互信、互助的人際關係;要融入群體、要發揮團隊的精神。

    在做事方面,一定要以正面積極的態度,認真努力去工作。 而且不要怕失敗,要勇於接受新的挑戰。因為如果有失敗了,那只是代表說你又更靠近成功一步了。要作中學,學中作,要虛心好奇的終身學習,開拓挑戰、追求卓越。

    在這裡,我想要送給大家一個很特別的畢業禮物,就是兩個「成功的錦囊」。
    第一個錦囊:不管你做什麼工作,不論你職務的高低,永遠都要站在顧客的立場,來為他們設想,還能做什麼,讓他們能夠得到更多的創新價值。

    第二個錦囊:無論作什麼工作,不管你職務的高低,永遠都要站在經營者的角度來為公司設想,要做什麼,才能讓公司更健康,永續經營跟發展。

    既使你們把我後面講的很多東西都忘記了,沒關係,但是這個畢業禮物你們一定要記得帶回去,因為這些「同理心」的兩個錦囊,在未來會給你們帶來意想不到的祝福!

    其次我體會到,名跟利都是副產品。正產品是你成為什麼樣的人,成就什麼樣的事。當正產品是對的時候,名跟利都自然會來。

    所以我鼓勵大家在找工作的時候,不要太計較開始的薪水和待遇。因為事實上,一個新人,在前面三年是很難有大的貢獻的,反過來只是公司發薪水來給你培訓而已。所以選擇一個有意義的行業,找一家你可以學習進步的好公司,這才是重要的。

    第三,我學習到 知識不等於智慧。諸位都學有專精,有很多寶貴的知識,但這些知識必須要實際去做才能夠產生經驗,而累積的時候會有不同經驗的反省、學習、跟體會,尤其是從那些失敗的經 驗,才能夠漸漸地凝結成有用的智慧。
    我的成長過程分成三段,開始我是一個「I」型的人,我擁有一些經營管理的基本的能力。後來因為工作的需要和我的好奇心,我漸漸地學習到技術開發、製造生產、品牌推廣、全球經營、以及行銷、服務等等寶貴的經驗,這樣漸漸地,我就形成一個「T」型的一個跨界的人才。但是到了我真正找到公司未來的使命跟方向,並且把它跟我的人生目標結合在一起,熱情的、積極去推動的時候,那時候我終於成為一個「十字架」型的一個領導者。

    當公司發展得比較穩定之後,我就面臨要如何來替公司規劃願景、使命、定位,跟長期策略。在這個階段,我有一些新的體會:首先,你必須要能夠畫出一個「黃金正三角形」,正三角形是最穩定的,上面是戰略,中間是戰術,下面是戰鬥。先要有正確的戰略,才能衍伸出有效的戰術,再根據這個戰術去貫徹戰鬥的執行。換言之,戰略就是做對的事情,戰術就是對的方法,戰鬥就是用對的方法去把事情做對做好,並且不斷地去持續改善。

    想要能夠思考出長期的戰略,就必須要有洞察力。

    我很喜歡看地球儀,就是那種在一個架子上面,有一個可以轉動的地球模型。當你把地球轉動的時候,你看到上面每一個地方、每一個國家,它的地理位置、它的自然生態,以及你思考它的歷史的演變跟它的發展,這樣子你就能夠得出一個整體的,跟全方位的一個概念。

    在思考長期戰略的時候,很不容易得出一個有突破性的一個創見,它的原因往往是因為「當局者迷」的關係。

    所以當我考慮長期戰略的時候,我會把自己設想,好像從一個人造衛星上面,來觀看一個轉動的地球。以宇宙格局的高度,以全球視野的廣度,以歷史演進的長度,這樣子你就能夠以一個「旁觀者清」的姿態和角度,來正面、反面深入思考,這樣子你就可能得到一個突破性的一個解答。「世界的捷安特」跟「全球在地化」的品牌經營—這樣子的策略、願景就是這樣產生的。

    另外一種洞察力,是如何推出給人們有創新價值的產品跟服務。這就要時時地站在人文跟科技的十字路口,仔細觀察它們的變化,然後活用科技的進步,為人文潛在的需求,適時地提供最佳的解決方案。捷安特的Cycling世界,就是用這種方法,不斷的推出創新價值的產品。

    我們在經營上也有發展出一個特別的理念,那就是「不求第一,要作惟一」。全世界的人這麼多,但沒有兩個人的指紋是一樣的, 所以每一個人都是獨一無二、都是惟一的。可見當上帝造每一個人的時候,祂都有衪特別的計劃,而且也把成功所需要的能力跟要素,已經放在你的心中,等待你取用。所以每一個人不應該只是模仿別人,或者是按照別人的期望來生活,而應該要找出並且發揮自己的天賦,真正做自己,成為惟一,才能夠活出精采的生命。

    企業也是一樣,不能隨波逐流,必須要找出什麼才是對的,什麼是合適你的,什麼才是有意義、對這個世界有貢獻的,這個才是惟一。當你精益求精,努力的想要成為惟一的時侯,你才能夠找到真正正確的目標,以及永續生存的價值。如果事事都想為第一,那麼你可能去追求很多不切實際的目標,而被你無法承受的巨大壓力所摧毀。或者,因為不擇手段,最後走上一些錯誤的道路。
    在長期追求惟一的過程當中,我也得到兩個重要的體會:當你決心做一件對的事情,而且不屈不撓,勇敢堅持奮鬥的時候,全宇宙的力量都會起來幫助你。另外,把一件有意義的事情,用生命的力量把它作好,你就有可能改變這個世界!

    我鼓勵你們,聆聽你們內心深處的微小的聲音,讓它引導你們,去尋找到你們的天賦,了解你們的命定。

    不求第一,要作惟一。做你真正的自己,成為惟一。活出你精彩的生命,享受你幸福的人生!

    很多人說,生長在臺灣的人,一輩子裡面一定要完成三項挑戰:登玉山、泳渡日月潭、還有騎自行車環島。我覺得這非常有道理。所以我建議大家在畢業以後,在去當兵、就業之前,不妨參加一個自行車環島的旅行團,用九天的時間,仔細的去體會、欣賞寶島臺灣的美好,用自行車的輪胎去親吻,這塊生你長你的美麗大地,就當作是送給你自己的一個畢業禮物吧!

    那教授們跟家長們,可能會想說,啊!太可惜了,我畢業的時候沒有騎自行車環島,我現在已經五六十歲了。沒關係,你這個年紀正好來從事人生的壯遊。
    我們臺大的校長-管校長,在今年的一月份,就勇敢的完成他夢寐以求的自行車環島的壯遊。我們給管爺一個掌聲好不好?

    有人認為臺灣很小、沒有前途,真的是這樣嗎?世界經濟論壇每年都要把全世界的國家的實力做一個調查跟排名。讓我們來看一下臺灣的排名。全世界有235個國家,就面積來講,我們排名第137;就人口來講,第57;就經濟體來講,第21;就整體競爭力來講,排名第11;而創新力,臺灣排名第4。沒錯,臺灣的確不大,但是我們很強,我們可以很有前途!

    可預見的,未來的世界將會成為美、歐、亞三區鼎力的這個新局面。就像三個圓圈,各自都以自己的利益為優先,並且彼此長期的競爭、對抗和抵制,但是同時又不得不相互的維持一些必要的連結。而在每一個圈裡面,它將持續的有很多劇烈的改變,就像一個暴風圈一樣。而這三個暴風圈連結在一起,就形成一個所謂完全風暴PERFECT STORM。

    最近經濟學人雜誌,把臺灣當作封面,稱臺灣為地球上最危險的地方,但同時又是科技業最關鍵的地方。我個人倒認為,未來臺灣可能是處在一個最有利的地位,就在那三個暴風圈中間的那個颱風眼,也就是這三個圈圈彼此連結交會的中心點。這個地方看起來好像危險,其實是最安全、最有利、又是最關鍵的地方。

    當三個暴風圈無可避免的,參與在一個長期的競爭、對抗、跟抵制-這樣一個零和的賽局裡面。那臺灣並不屬於任何一個圈圈,也不需要去參與這些競爭、對抗跟抵制。而可以去想說,我可以在這個關鍵的中心點,替這個世界來提供什麼樣子的創新價值的貢獻。

    臺灣過去50年的努力累積了很多技術開發、製造管理、金融資本,社會資源,以及民主法治體制,這些稀有而寶貴的實力。而且如果以全世界作為舞台,那麼,能夠精通中文跟英文、能夠深切的了解東方西方的文化;有專業,又能跨界,謙卑而不自卑,自信而不自大的臺灣人,可能是全世界最優秀的人才。

    未來無法被預測,但是可以被創造!30年前,有誰能夠預測到說臺灣會產生世界級的台積電跟捷安特?

    台積電秉持著作惟一的理念,以全球晶圓代工的戰略,厚植實力,打造了優質高效的供應鏈,把臺灣變成一個科技島。以臺灣為核心,轉動引領全世界的半導體市場。

    捷安特也秉持著作惟一的理念,以世界的捷安特,全球在地化的品牌戰略,帶領A-Team把臺灣變成全世界高級車的中心,又積極的推動Cycling的新文化,把臺灣發展成一個自行車島,以臺灣為核心,轉動引領全世界自行車的市場。
    在這裡我也期許我們臺大,也能夠以作惟一這樣子的理念,轉動引領世界,變成全世界最優秀人才培養的最佳搖籃。

    未來的50年,臺灣將迎來前所未有最大的機運!所以臺灣是不是應該要脫離過去單純競爭的心態,而來積極的謀求長期的未來生存之道,或者更進一步要問自己:臺灣可以為世界貢獻些什麼?臺灣不應該只是消極的「根留臺灣」,而應該更主動積極的「放眼全球、立足亞太、深根臺灣」。

    臺灣過去的50年,那是一個非常艱辛跟特別的階段。很慶幸的,臺灣在那個階段裡面,是屬於勝利的這一組。

    現在是應該到了必須要了解過去、深入現在、策劃未來,這個重要關鍵的時刻。要如何的以宇宙格局的高度、以全球視野的廣度、以及歷史演進的長度,衡外情,量己力,來為臺灣重新的定位,重新畫一個正確的戰略、戰術、戰鬥的黃金三角形。讓臺灣能夠真正發揮自己的長處,能夠打造創新價值的優勢,成為惟一、做Only One!要能夠創造一個更安全、更廣闊、更興盛-全新的藍海。臺灣必須要成為世界的好公民,繼續的為全世界做更多、更好的貢獻!
    2021的畢業生們,在你們當中有未來國家的領導人、有全球企業的創造者、有在社會各行各業、方方面面的核心人才,所以臺灣未來50年的未來,就掌握在你們手中了。

    最後,我想用一位著名科學家的名言來作結尾: Life is like riding a bicycle. To keep your balance, you must keep moving. 人生就像騎自行車,要保持你平衡最好的方法,就是繼續不斷地向前進。

    你知道這是誰的名言嗎? 沒錯,就是愛因斯坦!

    2021的畢業生們,請你騎上你人生的自行車,勇敢的向前邁進,去開創你獨一無二、精彩無比的新生命跟未來。再一次,恭喜你們,並且祝福你們每一位,將來都能夠有健康、幸福、精彩跟有意義的人生!
    謝謝!

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    President Kuan, Executive Vice President Luo, Distinguished guests, family, friends, and most importantly, the graduating class of 2021, good morning!

    First of all, congratulations! Today, you are graduating from one of the best universities in the world – National Taiwan University!

    Over the last few years, President Kuan led the university forward with his vision of “educational reform” and internationalization”. Together with all the faculty and students, NTU has made significant progress in both ranking and global visibility, making us, alumni, extremely proud.

    I think we deserve to give ourselves a round of applause!

    You are the graduating class of 2021 and already, you have set a new record for NTU: For the first time, there will not be a traditional graduation ceremony. Let this be a very special memory of your life and a sign of the difference you will make in your future with extraordinary achievements.

    The world is now in a volatile state where the East and the West are confronting each other. The world’s economic activities are also greatly affected by the breakthrough and innovations in technology. The less-than-ideal and less-than fair globalization will gradually become global localization. And as a result of COVID-19, Taiwan and the rest of the world’s lifestyle, social structure, and economy have been disrupted, and must be comprehensively reorganized and restructured. This is certainly a crisis, but in the midst of every crisis, lies great opportunity. So, what lies before you are countless opportunities for innovation, and exciting new challenges.

    Because, for the first time, Taiwan is standing with the rest of the world on a new race-track. Therefore, I would like to congratulate you, you are entering a new era full of hope.

    I graduated from NTU in 1969. It has been more than 50 years and today, I would like to share some of my life experiences and insights.

    When I graduated from college, I was filled with ambition. I couldn’t wait to make my mark. I joined one of the largest trading companies in Taiwan, where I quickly realized the only materials I learned in school that came in handy are a little bit of international trade practices and English. Much of what I had learned about business management would only be relevant 10 or 20 years down the road, if I was lucky enough to become a senior executive.

    What’s even more ironic is that I graduated with a degree in business, but after working for 2 years, I realize I really don’t like being a businessman, and I don’t like doing business. What I am actually interested in is building an enterprise.

    Fortunately, I chose to listen to the faint voice in my heart and decided to enter the bicycle industry. I left my position at the best trading company in Taipei to join a small company with only 38 employees in Dajia to pursue my dream.

    At the time, many people thought I must’ve broken my skull and gone crazy, but looking back, I have made a great decision in my life.

    The process of starting my own enterprise has been very difficult, but I have learned many valuable lessons. The first thing I learned is that before you can do anything else, you have to learn to be a person of good character.

    We must be honest, down to earth, selfless, self-serving, and altruistic for the common good.

    Be grateful, respectful and caring at all times. To love the world and to understand that one person’s ability is limited and that is necessary to build interpersonal relationships of mutual trust and support; to be part of a group and to play as a team.

    When it comes to work, you must work hard with a positive attitude. And don’t be afraid to fail, be brave enough to accept new challenges. Because every time you fail, it just means you are one step closer to success. Learning is an active process. We learn by doing. We must stay open-minded and curious, aspiring to lifelong learning; to explore challenges and pursue excellence.

    Here I would like to give everyone a special graduation gift, which are my two tips for success:
    First, always put yourself in the customer’s shoes, regardless of what you’re doing or what kind of job title you hold. Think for them, think about what else you can do to create more value for the customers.

    Second, regardless of what you’re doing or what kind of job title you hold, always think about the company from the proprietor’s point of view; what can we do to build a healthier company that’s sustainable.

    Even if you are going to forget everything I say later, that’ ok. Just remember to take your graduation gift at heart, because these two tips on “empathy “are sure to bring you unexpected blessings in the future!

    Later on, I realized that fame and money are merely byproducts. The real product is you, what kind of person you have become and what have you achieved. When the real product is identified, fame and money will come naturally.

    So I encourage you, when you look for a job, don’t be too concerned about the starting salary and benefits. Because as a matter of fact, as a newcomer, it is very difficult to make a big contribution in the first three years, so really the company is paying to give you training instead. So choose a meaningful industry and find a good company where you can improve and grow, that’s what’s important.

    Thirdly, I learned that knowledge is not the same as wisdom. All of you have learned a lot and have a lot of valuable knowledge, but this knowledge must be practiced in order to produce experience, and in the process of accumulation, there will be different experiences of reflection, learning and empathy, especially from failure, slowly and surely all these experiences will be condensed into useful wisdom.

    My personal development can be divided into three stages. I began as a I-shaped person with some basic skills in business management. Later on, due to my job and curiosity, I gained respected experience in technology development, manufacturing, branding, global marketing, and service and thus gradually becoming a T-shape multidisciplinary professional.

    However, when I combined the future mission and direction of the company with my life goals, promoting it enthusiastically and actively, that is when I finally became a X-shape transdisciplinary leader.

    Once the company became more stable, I was faced with the challenge of planning the vision, mission, positioning, and long-term strategy for the company. At this stage, I had some new insights.

    First, you must be able to draw a “golden triangle”, an equilateral triangle is the most stable shape with strategy on top, tactics in the middle, and operations at the bottom. In other words, the strategy is to do the right thing, the tactics is the using the right methods, and operations is using the right methods to excel on doing the right things while constantly improving them.

    To develop long-term strategies, it is necessary to have insight.

    I enjoy looking at the globe, yes, the spherical model of Earth that sits on a stand and can be rotated. When you rotate the globe, you can see every place and country on it, its geographical location, its natural ecology, and you can think about its historical evolution and development, so that you can come up with an overall comprehensive concept.

    When thinking about long-term strategy, it is not easy to come up with a groundbreaking idea, because “men are often blind in their own cause”

    Therefore, when I think about long-term strategy, I imagine myself as if I were looking at a rotating Earth from a man-made satellite. With the height of the universe, the breadth of global vision and the length of historical evolution, you will be able think about it from the perspective of an observer, and then you may have a breakthrough. This is how the strategy and vision of “GIANT for the World” and “glocalization” brand management came about.

    Another kind of insight is how to introduce the products and services to create additional value to people. This requires standing at the crossroads of humanity and technology, observing their changes carefully, and then using technological advances to provide the best solutions for the potential needs of humanity in a timely manner. This is how GIANT’s Cycling World continues to introduce innovative values to its products.

    We have also developed a special philosophy in our business, which is “don’t be the first one, be the only one”. There are so many people in the world, but no two people share the same fingerprints, making each person unique and one of a kind. God created each person with purpose and has gifted us with the abilities and elements needed for success. All of which is in your heart, waiting for you to take them. Therefore, we should not just follow each other’s footstep or live under the expectations of someone else. Instead, we should find and give reigns to our talents, to truly be ourselves, to become the only one and live a brilliant life.

    The same applies to businesses, you can’t just go with the flow, we must find what is right and suitable and what is meaningful and contributive to the world, this is what it means to be the only one. When you strive for excellence and strive to be the only one, you will find the right goals and the value of sustainability. If you try to be first in everything, you may pursue many unrealistic goals and either be destroyed by unbearable pressure or resort to doing whatever it takes, and end up on the wrong path.

    I have learned two important lessons in my long quest to be the “only one”. When you are determined to do the right thing and you are unyielding and persistent in your struggle, the power of the universe will rise up and help you. In addition, if you do something meaningful and do it well with the power of life, you may change the world.

    I urge you to listen to the small voice deep within you and let it guide you to find your talents and understand your destiny.

    Do not seek to be the first but to be the only. Be true to yourself and be the only one. Live your life to the fullest and enjoy your life to the fullest!

    Many people say that growing up in Taiwan, you must complete three challenges in your lifetime: climb to the top of Jade Mountain, swim across Sun Moon Lake, and ride a bike around the island. I think this is very true. Therefore, I suggest that after graduation, before you go to the military or get a job, you might as well join a bicycle tour around the island and spend nine days to carefully experience and appreciate the beauty of Taiwan. As a graduation gift to yourself, let the tires kiss the beautiful land where you were born and raised.

    All the professors and parents must be thinking in regret, “Ah! Too bad! I didn’t ride my bike around the island when I graduated and now I’m already in my 50s and 60s…” But that’s okay! You are actually at the perfect age to start your adventurous life.

    Our President of NTU, President Kuan bravely completed his dream bike tour around the island in January this year. Let’s give President Kuan a round of applause!

    Some people think that Taiwan is small and has no future. Every year, the World Economic Forum conducts a survey and ranking of the strength of countries around the world. Let’s take a look at Taiwan’s ranking. There are 235 countries in the world and we rank 137th in terms of landmass, 57th in terms of population, 21st in terms of economy, 11th in terms of overall competitiveness, and 4th in terms of innovation. It’s true that Taiwan is not big, but we are strong and we have a promising future.

    In the foreseeable future there will become a new situation in which the United States, Europe and Asia will be the three focal regions. Just like three circles, each of which prioritizes its own interests and is in long-term competition, confrontation and resistance, but at the same time has to maintain some necessary links with each other. And in each circle, drastic changes will be endless, just like a storm circle. These three storm circles are linked together to form a so-called PERFECT STORM.

    The Economist magazine recently featured Taiwan on its cover, calling it the most dangerous place on earth, but at the same time the most critical place for the technology industry. Personally, I think that Taiwan may be in the most favorable position in the future, right in the middle of the three storm circles, the eye of the typhoon, which is the center point where these three circles are connected. This place seems dangerous, but in fact it is the safest, most favorable, and most critical place.

    When the three storm circles are inevitably involved in a long-term competition, confrontation, and boycott - a zero-sum game. Taiwan does not belong to any of these circles, nor does it need to participate in these competitions, confrontations, and boycotts. Instead, situated in this critical position, I should begin to think about what kind of innovative value I can provide to the world.

    Taiwan's efforts over the past 50 years have accumulated many rare and valuable strengths in technology development, manufacturing management, financial capital, social resources, and the democratic rule of law system. If the world is our stage, Taiwanese people who are proficient in Chinese and English, who have a deep understanding of Eastern and Western cultures, who are professional, who can cross borders, who are humble but not inferior, and who are confident but not arrogant, may be the best talents in the world.

    The future cannot be predicted, but it can be created! 30 years ago, who could have predicted that Taiwan would produce globally renowned TSMC and GIANT?
    TSMC is committed to the concept of being the only one, and has built up its strengths with its global foundry strategy, creating a high-quality and efficient supply chain and turning Taiwan into a technology island. With Taiwan as the core, TSMC is leading the worldwide semiconductor market.

    GIANT also upholds the concept of "Be the only one" and leads the A-Team to turn Taiwan into the center of the world's premium bikes with the brand strategy of globalization and localization, and actively promotes the new culture of cycling, developing Taiwan into a cycling island and leading the world's cycling market with Taiwan as the core.

    Here I also hope that we, NTU, can also lead the world with the concept of being the only one, and become the best cradle for the cultivation of the best talents in the world.

    In the next 50 years, Taiwan will have the greatest opportunity ever! Therefore, Taiwan should get rid of the simple competitive mentality of the past and actively seek the long-term survival of the future, or go even further and ask itself: What can Taiwan contribute to the world? Taiwan should not just "secure Taiwan" in a conservative way, but should be more proactive with global outlook and establish a foothold in the Asia Pacific.

    The last 50 years, for Taiwan, has been very difficult and significant. Fortunately, Taiwan pulled through and came out as one of the winners.

    Now is the crucial moment to understand the past, delve into the present, and plan for the future. We must take the height of the universe, the breadth of our global vision, and the length of historical evolution, weigh the external situation, and measure our own strengths to reposition Taiwan and draw the golden triangle of strategy, tactics, and operations. Taiwan should be able to give full play to its strengths, create innovative value, and become the only one! Taiwan must become a good citizen of the world and continue to make more and better contributions to the world!

    Graduates of 2021, among you are the future leaders of the country, the creators of global enterprises, and the core talents in all walks of life, the future is in your hands.
    Finally, I would like to conclude with a quote from a famous scientist: Life is like riding a bicycle. To keep your balance, you must keep moving.

    Do you know who this quote belongs to? That's right, Einstein!

    Graduates of 2021, please get ready for your life adventure, get on your bikes and peddle courageously forward to create your own unique and exciting future. Again, congratulations and best wishes to each and every one of you for a healthy, happy, and meaningful life!

    Thank you!

    詳見:
    https://www.facebook.com/NTUCommencement/posts/2718162161807541

    .
    #臺灣大學 #畢業典禮 #NTUCommencement2021 #貴賓致詞 #羅祥安

  • 品牌願景英文 在 熊嶽Ocean Facebook 的最讚貼文

    2021-06-11 02:01:10
    有 32 人按讚

    前陣子的廣告完整版在這裡!
    希望大家疫情都能順順利利,然後疫情結束繼續努力工作!

    RAINSMITH 將品牌名拆解開來看,RAIN,指的就是大家都了解的“雨水”,SMITH,則意味著技藝高超、精雕細琢、追求完美的工匠/職人;將兩個英文單字組合起來,即是品牌的願景與期許 – 成為專業雨具的精緻品牌。

    “Enjoy the weather” 是我們的願景,希望使用RAINSMITH商品的貴賓們,不論豔陽天或雨季,都可以優雅前行,無畏風雨。

    店面位址:台北市大安區和平東路3段98巷2弄1號1樓

    (Google Map 超連結 https://goo.gl/maps/Ey8ru151Jx1WUY6n8)

    台灣官方FB粉專:https://www.facebook.com/TheRainSmithTW

    台灣官方IG:https://www.instagram.com/rainsmith_tw/

    台灣官方LINE帳號:https://lin.ee/7cOqScf

    #rainsmith #熊嶽 #泓康天下 #onecool

  • 品牌願景英文 在 台灣金融研訓院 Facebook 的最佳解答

    2021-04-26 21:00:43
    有 122 人按讚

    🦸‍♀️ 公股金控女力報到!​
    ✨ 幸福第一、綠色第一的第一金控董事長來啦~ ​
     ​
    『#金融女力』第二集邀請到公股金控裡唯一的女性董事長——第一金控「#邱月琴」董事長!👏​
     ​
    外表溫柔優雅的她,內在卻是有42 年銀行資歷, 從外匯到授信,從國內業務到派駐海外,讓邱董事長的歷練與視野都更加與眾不同!雖然現在身任第一金控董事長,但邱月琴董事長原本可是一路從基層做起的 #臺銀人,也是臺灣銀行第一位的女性總經理呢!​
     ​
    ---​
     ​
    🙋‍♀️ 「幸福企業」是怎麼煉成的?​
     ​
    身為女性領導者,邱月琴期待帶領第一金控實踐「幸福型」銀行經營願景!不過,有 66% 員工年薪破百萬的幸福企業第一銀行,可不是只有薪資能拿出來說嘴~人才是企業經營的基磐,也是第一銀行最重視的資產,為了培養員工的雙語能力、提升雙語分行服務品質,第一銀行除了補助外語進修及測驗費用外,還會針對自組團隊學習英語會話課程給予講師費用補助。​
     ​
    而且啊,第一銀行不只是讓自家人幸福,也把幸福感向外擴散~像是第一銀行在經營海外市場的同時,也會善盡企業社會責任,跨越國界舉辦偏鄉義診、賑災、音樂會等公益活動,把在地關懷公益理念延伸串聯至海外,是不是揪甘心欸💗​
      ​
    ---​
     ​
    🙋‍♀️ 「綠色金融」的品牌打造之術?​
     ​
    除了實踐「#幸福型銀行」的經營願景外,邱月琴也堅定地說認為「金融機構要發揮金融業對 ESG 的影響力!」第一金控非常注重「#綠色金融」的發展,和重視碳揭露等新興氣候變遷風險議題,而第一銀行也在2021年初成為第一家簽署「#赤道原則」的公股銀行!​
     ​
    不僅如此,很多人不知道的是,第一銀行可是一間擁有 29 ​ 棟 #綠建築 的銀行,每年減少的二氧化碳排放量,相當於 7 座大安森林公園!邱月琴董事長更率領第一銀行蟬聯巨擘獎肯定,蔡英文總統特別接見表揚她,肯定第一銀行投入環境永續的亮眼成果。​
     ​
    「企業經營的最終仍是要取之於社會、用之於社會!」邱月琴說,第一銀行在實踐「幸福型」銀行經營願景的同時,也希望引領金融產業、員工、客戶與往來夥伴們,共同實踐綠色永續理念、落實友善金融思維,她希望銀行是一個可以帶給大家「幸福感」的所在!​
     
    #第一金控 #第一銀行 #幸福企業 #綠色金融
    第一銀行 第e好康 FirstBank
     
    ---
    ​ 
    ▋本文節錄自《#台灣銀行家雜誌》第136期〈第一金控董事長邱月琴:銀行要創造幸福感〉👉https://reurl.cc/qmRRYq

  • 品牌願景英文 在 李基銘漢聲廣播電台-節目主持人-影音頻道 Youtube 的最讚貼文

    2019-06-19 19:58:47

    本集主題:「為什麼你的點子賺不了錢:創業人╳行銷人╳研發人╳企劃人╳管理人都必修的11堂創意變現課」新書介紹
         
    訪問作者: 王鳳奎 (Feng-Kwei Wang) 教授
      
    內容簡介:
    你的提案常被打槍?
    新商品老是不被客戶買單?
    才剛創業就覺得快要失業?
    或者,每每聽到別人對你說這句話:
    「這個想法很不錯,但是……」
      
    沒有但是,不用解釋,再好的點子不能賺錢,就是餿主意!
    現在起學會「NSDB」思維——
    “Needs + Solution + Differentiation + Benefits”
    發掘顧客需求→找出解決方案→建立產品差異→產生最大效益
    用打動人心的好創意,打造出獨一無二的高價值創造!
           
    價值關鍵1:確定需求(Needs)
    好的點子,需要和顧客產生共鳴,命中他們心裡的渴望——
    了解客戶「要什麼」,比你能「做什麼」還重要!
      
      記住!這世界上沒有任何一個人,會花錢購買他們「不想要買」、「不需要買」的東西,所以即使你的創意再棒、產品功能規格多高、服務多無微不至,如果無法和顧客的慾望相契合,那麼就一點意義也沒有了!本書教你如何找出顧客的需求(甚至他們自己也沒發現的潛意識裡的需求),幫你從「開發產品/服務→賣給想像中的客群」變成「從客戶的慾望中找到商機→開發真正有市場的產品/服務」,如此一來才能產生共鳴,滿足顧客消費的渴望!
      
    價值關鍵2:解決方案(Solution)
    好的點子,就是提供解決方式,並闡述它的優勢願景——
    靠說故事賦予產品活過來的能量,成功說服顧客!
      
      「我發想的產品很棒,市場上也真的有這類需求,但怎麼就是沒人買單呢?難道它還不夠好嗎?」等等,這或許不是產品的問題,而是你「說故事」的能力不夠好。一個好的產品/服務,就如同一具沉睡的軀殼,它必須被賦予靈魂後才能喚醒——這個靈魂叫作「願景」。懂得說故事的人,可以將新產品/服務的優勢以簡單、有力、且彼此契合的陳述,來為他的創意注入生命力,使顧客信服、認同、甚至深深著迷,成為產品的死忠粉絲!
      
    價值關鍵3:建立差異(Differentiation)
    好的點子,需要和人與眾不同,成為無可取代的唯一——
    沒有最好只有更好,找到產品優勢才能成為傳奇!
      
      想像你現在研發出一種無線、可以遠端通話的機器,拿到街上去推銷販賣,則必定不會有人對你抱著崇敬的眼光,更別說買單了——因為「手機」這種產品老早就被發明了!要知道,所有的「好點子」之所以好,來自於它獨樹一格的特質,所以當Steve Jobs站在台上,不可思議地拿出一支可以上網、觸控、且近乎擁有一台電腦所有功能的手機時,才會技驚四座。而你呢?你找得到自己無可取代的優勢嗎?快好好發揮它,讓自己也成為傳奇吧!
      
    價值關鍵4:產生最大效益(Benefits)
    好的點子,讓買家和賣家都得到滿足,是雙贏的結果——
    發掘買賣雙方的共同有利點,維持永續顧客關係!
      
      只能帶來一次巨大效益的創新不算真正成功,切記一件事情,有意義的創新,是找到你與顧客間皆能獲得最大利益的平衡點,所以身為賣方的你,得到應有報酬的同時,也必須兼顧買家感受,使其覺得「物有所值」甚至「物超所值」,如此一來便會累積品牌忠誠度、信賴感,提升下次購買的機會,如此不斷正向循環,才能使你的創新創意產生最大的效益!
      
    作者簡介:王鳳奎
    現職:
    2012-迄今 中國文化大學特聘教授
    2017-迄今 亞太產業分析專業協會院士
      
    主要學歷:
    1998 美國印第安那大學教學系統科技所博士(Ph.D.)
    1993 美國印第安那大學行銷管理碩士(MBA)
    1989 美國印第安那大學電腦科學碩士(M.S.)
    2010 美國College of Executive Coaching教練證書
      
    主要經歷:
    2013-2016 行政院人才與人力會報諮詢委員
    2014,2016 國立台北教育大學傳播科技研究所兼任教授
    2013-2015 中國上海金融學院創新創業課程(英文)客座教授
    2011-2014 台灣亞太產業分析專業協進會理事長
    2011-2012 媚登峰健康管理事業集團集團總經理
    2004-2011 工業技術研究院產業學院執行長

  • 品牌願景英文 在 Wisdom Bread 智慧麵包 Youtube 的最佳解答

    2019-04-23 21:00:10

    她在Spelman College的畢業演講,輕描淡寫的道出了Oprah的品牌成功秘訣。

    「你一定要對人生有個願景,即使你還沒有全盤計劃...」
    「你要確保圍繞在你身邊的,都是那些填滿你杯子的人...」

    標題:為什麼歐普拉Oprah品牌如此成功?► 歐普拉大學演講 - Oprah Winfrey(啟發)
    https://youtu.be/yxN_2c_Acc8

    歐普拉除了是家喻戶曉的主持人,也是一名投資家和慈善家。

    她是入選時代百大人物最多次數的人,被譽為最成功、影響力最深遠的女性代表人物。

    #Oprah #歐普拉 #歐普拉演講

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    ► 此頻道沒有啟動Youtube廣告。
    所有影片為教育用途,希望讓更多人能夠受到啟發,學習和受益。
    如果您認同我們的理念,請轉發影片,謝謝!
    - Wisdom Bread

    --------------------------------------------------------------------------

    ► VoiceTube HERO 全額退費的英文零元挑戰
    跟著上千名學員週週練習,用英文去擴展人生中的各種機會,
    讓這些挑戰改變你自己,成為自己閃耀的光芒!

    現在輸入 ➡ 「wisdombread」粉絲享有專屬 9 折購課優惠
    這次下定決心好好學英文吧:http://bit.ly/2D5jm1b

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    Credit: Spelman College / Oprah Winfrey

    Special thanks to Oprah Winfrey for this inspiring speech.

    ► 完整版演講:
    https://www.youtube.com/watch?v=Bpx8uNzRdew

    剪輯/翻譯/字幕:Wisdom Bread 智慧麵包
    Music & Footage used in this video licensed to Wisdom Bread

    ► 訂閱Wisdom Bread智慧麵包??
    https://www.youtube.com/channel/UC-qwAKnBVzUlbNwol3UCZIA?sub_confirmation=1

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    ► 更多啟發、智慧、勵志影片 ??

    給人生最好的建議 - 為什麼你應該趕緊去失敗?丹佐.華盛頓
    https://youtu.be/22y9RBUZ7fM

    怎樣才算是一個充實的人生?- Tim Minchin丁門慶 勵志演說
    https://youtu.be/H02MI5ZqpuQ

    (2019)富爸爸 - 為什麼有些人擺脫不了窮人的思維 ,值得一看
    https://youtu.be/s-qttEH9YHo

  • 品牌願景英文 在 與芬尼學英語 Finnie's Language Arts Youtube 的最佳解答

    2018-11-17 22:36:51

    ▍課程資料
    ● 成人英語再起步、One-day course、說話/寫作實戰班
    時間表 ► http://bit.ly/fla-adult-infosheet
    成人英語再起步報名表格 ► http://bit.ly/成人英語再起步

    ● 中、小學常規班
    課程資料、時間表 ► http://bit.ly/fla-courses


    訂閱與芬尼學英語 ► http://bit.ly/flayt-sub

    喜歡我們的短片嗎?到 Patreon 支持我們! ► http://bit.ly/fla-patreon

    ▍播放清單:
    時事英語 ► http://bit.ly/2RqrMok
    名人英語 ► http://bit.ly/2EUc8QO
    Word Pairs 怎樣分 ► http://bit.ly/2hS1MCF
    品牌名學英語 ► http://bit.ly/2qd3mUq
    朗誦節特訓 ► http://bit.ly/2PBqZno

    ▍更多學習資源:
    ● 加入 Finnie's Facebook 群組:bit.ly/flafbgp
    ● 訂閱電子報:http://bit.ly/fla-nl
    ● 下載免費學習資源:http://bit.ly/36VhrYS

    ▍Follow 芬尼:
    ● 博客: http://bit.ly/fla-blog
    ● Facebook: http://bit.ly/fla-facebook
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    ● Pinterest: http://bit.ly/fla-pinterest

    ?Free stuff!!! :)
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