【30 分鐘你可以想出什麼點子？】
昨晚舉辦了社群丼「提案實戰工作坊」，在我簡單講解完從消費者洞察、概念、創意、企劃 ... 4 個階段的提案邏輯後，我們給各組 30 分鐘的時間現場討論並規劃出一個行銷提案，最後每一組都上台分享，並且接受台上一排 Creative 的質詢和點評考驗。

這是我們第一次讓 100 個人一起現場動動腦，有很多細節都可以更優化，像是我覺得組數應該少一點，不然每組輪流分享的總時長會太久，如果一開始有更多時間可以讓大家彼此熟悉，大家應該會更快進入狀況。不過整體來說，大家最後的產出、以及過程的投入讓我非常、非常驚艷，甚至有些組甚至分享完會讓我立刻想挖角他們！

提案題目是這樣的：平價航空希望更多年輕族群知道他們擁有「多元航點」（會飛一些非熱門城市，像是佐賀、茨城、花卷 ...） ，請規劃一個「預算無限」的行銷 Campaign（真的是無限，要花一兆都行，考驗大家創意推到極限可以多狂）。這是一個我們團隊過去實際想完、已結束的專案（所以放心，大家的點子我們完全不會使用的 :P）之後這就一直是我們團隊公司面試的題目之一。大家也可以想想 — 你會怎麼思考這題？

紀錄幾個印象深刻的創意：
🔳 旅行，決定你明天的人生。
在鬧區打造沉浸式體驗的快閃貨櫃屋，讓大家可以在裡面透過聽覺、觸覺、氣味、溫度 ... 實際感受這些城市居民日常的生活（例如：聞到佐賀居民會聞到的佐賀牛排氣味、聽到煎牛排的滋滋聲）然後可以送出機票以及完整體驗行程，讓大家可以真正在這些城市待一個月實際體驗當地人的日常生活跟人生。

這是一個非常漂亮的點子原型，因為這些非熱門城市不像京都、東京 ... 有大家能夠直覺說出的名勝景點，用沉浸式的方式可以讓大家具體感受這些城市居民會有的細膩感官體驗，真的能激起大家 long stay 旅行的慾望。

🔳 小夫，我要「機因」來囉。
透過偽「基因檢測」的方式，告訴大家「你體內有嚮往去佐賀旅行的基因！」，並且還幫你配對基因相近的 KOL，真的讓這位 KOL 跟著你一起去這些城市旅行。

這是滿能在社群上發展的梗，當然小夫的梗品牌比較難採用啦 ... 但是「基因」的切入點很有意思，從「探索自己的基因」帶出「在旅行中找到自己」的溝通主軸。

🔳 其他像是「最後一次任性」、「給自己的成年禮」，將旅行賦予更多精神意義，讓年輕族群會願意選擇相對非熱門的城市，深度體驗、甚至壯遊，我覺得也有抓到這個族群會有共鳴的切入點。另外不少組別透過互動式 App、遊戲化互動、特殊票種 ... 這些作法，讓產品轉化、質變，也是能將創意連結回商業目標的作法。

真的太棒了，每一組都讓我眼界大開，這樣實戰工作坊的形式有機會還想再試試看！謝謝每一位昨天全力投入的朋友們，也謝謝所有工作人員，真心感謝社群丼能夠有大家的參與。

Photo credit： @haoyu_photography
照片歡迎所有活動參與者使用，幫我標註一下 credit 即可 :)
#提案 #行銷 #小編 #社群 #社群丼 #社群行銷 #傑哥 #傑哥補藥 #活動

_
🎶「No Music No Life」🎵
儷，昔日Party Queen 跑趴經驗豐富，曾跑遍各國各大小場派對場合，現身兼母職人母也不忘stay Young &wild在音樂聲中enjoy最奔放的自己。
🎶
記得剛認識阿傑哥時，除了我們倆有很多的共同興趣之外音樂更是佔了很重要的一環。沒有辦法想像沒有音樂的人生是什麼樣子🥺能站在舞台上一起表演分享自己喜歡的音樂實在太爽了💃🏿🕺🏿
嘿～是不是後悔沒有來現場跟我們炸一下呢🧨💋🧨
_
#hermusicequality #her他 #cloudyku#party#partytime

【傑哥給香港人寫的《香港家書》】
Alan Leong Kah-Kit 梁家傑：

//梁家傑最後一次以公民黨黨魁身份給香港人寫的《香港家書》，點出香港走到當下分崩離析的主因，並指出當面對專制強權時香港人的兩種基本取態，分別是犬儒認命和赤子初衷。他寄望下一屆特首能處理好香港人哪被出賣和挫折感覺。傑哥望中共明白，要香港人能同心同德，要香港能政通人和，不是靠強權鎮壓；根據回歸時承諾香港人的「一國兩制，高度自治，港人治港」調整對港政策，貫徹落實香港人對回歸的想像和初衷，把張曉明和梁振英亂港之局撥亂反正，才是大道正途。//

《香港家書》連結：https://goo.gl/YqNnE6

傑哥最後一次以公民黨黨魁身份給香港人寫的《香港家書》，點出香港走到當下分崩離析的主因，並指出當面對專制強權時香港人的兩種基本取態，分別是犬儒認命和赤子初衷。他寄望下一屆特首能處理好香港人哪被出賣和挫折感覺。傑哥望中共明白，要香港人能同心同德，要香港能政通人和，不是靠強權鎮壓；根據回歸時承諾香港人的「一國兩制，高度自治，港人治港」調整對港政策，貫徹落實香港人對回歸的想像和初衷，把張曉明和梁振英亂港之局撥亂反正，才是大道正途。
要收聽梁家傑親自讀出《給香港的信》，請點擊以下連結：http://programme.rthk.hk/channel/radio/programme.php…

LETTER TO HONG KONG
Hon Alan Kah-kit LEONG SC
Leader, Civic Party
September 18, 2016

Dear Fellow Hongkongers,

This will be the last Letter to Hong Kong I wrote as Leader of the Civic Party. My term as a Legislative Councillor will end in just less than a fortnight’s time, on September 30. Looking back at my twelve years as a legislator, I am thankful for the trust you have reposed in me. I sought public office in 2004 so that I could do my utmost to uphold the Hong Kong System according to what Hongkongers had been promised by the Sino-British Joint Declaration and the Basic Law. And, in particular, I had wanted to see implemented in Hong Kong universal suffrage for election of the Chief Executive and all members of the Legislative Council. 1997 saw Hong Kong revert to a Sovereign that practises People’s Democratic Dictatorship, and autocracy is the order of the day in Mainland China. Without a local government that is fully accountable to Hongkongers, our long cherished freedoms and institutions like the Rule of Law, apolitical Civic Service and Independent Commission Against Corruption are bound to wither and cannot stay.

It is regrettable that the Chinese Communist Party (“CCP”), thus the Central People’s Government, has not honoured the One Country Two Systems constitutional order as promised by and enshrined in the Basic Law. One only has to remind oneself of the black and white letters of Article 22 to tell how flagrantly the Basic Law has been breached. The Article provides that
“No department of the Central People’s Government and no province, autonomous region, or municipality directly under the Central People’s Government may interfere in the affairs which the Hong Kong Special Administrative Region administers on its own in accordance with this Law.”

Only as recently as the Legislative Council Elections on September 4, interventions from Zhang Xiao-Ming, the Director of the Liaison Office of the Central People’s Government in Hong Kong, were rampant. The Liaison Office bent over backwards to make sure that people like Tse Wai Chun Paul, Yung Hoi Yan, Ho Kwan Yiu, Leung Mei Fun and Chow Ho Ding Holden were elected. Such manoeuvres had gone so far that cost the seats of Anti-Democracy incumbents Wong Kwok Hing and Tang Ka Piu from The Hong Kong Federation of Trade Unions, the most ancient supporters of the CCP in Hong Kong. And, those blessed by the Liaison Office are not slow to show their gratitude by thanking Zhang Xiao-Ming for his support, as if these were normal business, and conveniently forgetting all about the non-intervention guaranteed by Article 22.

On the subject of the treachery of the CCP, how can Hongkongers forget about the White Paper published by the State Council on June 10, 2014 and the Resolutions of the National People’s Congress Standing Committee (“NPCSC”) on August 31? By the former, the CCP emphasized its total control over Hong Kong and the self-restraints this omnipotent sovereign had enticed Hongkongers into expecting was shattered by the stroke of a pen. By the latter, the CCP unequivocally denied to Hongkongers our right to elect the Chief Executive, with anyone allowed to stand.
Public outrage over the White Paper and the NPCSC Resolutions prompted the Umbrella Movement later in 2014. Thoroughfares in the heart of the city were occupied for 79 days. The Umbrella Movement has moved the world by showcasing how David can stand up against Goliath using peaceful means and by engaging in rational debates. Hongkongers have shown the world that giving in and foregoing principles is not the only option when facing up to the CCP. While it draws the world’s appreciation, the Umbrella Movement has to date failed to move the Beijing Leadership an iota towards fulfilling its promises made in the 1980s to Hongkongers in its bid to entice us to accepting reversion to Chinese Sovereignty.

During the past four years with C Y Leung as the Chief Executive, Hong Kong saw our society being torn apart and polarized. Such a divide is getting wider by the day and one doubts if it can ever be mended, at least so long as C Y Leung stays.

At one pole are cynics or pragmatists who have long resigned to succumbing to the CCP and reaping whatever benefits they can by dancing to its tunes or even second guessing what the Beijing masters would like to see them do. Many of them, now occupying key positions in government and the civil society, contribute to the daily deterioration of Hong Kong’s core values and corruption of Hong Kong’s key institutions.

At the other pole are childish and naïve souls who, following our more elemental instincts, refuse to forget our original intentions and wanting to see implemented the vision we have been promised, namely, One Country Two Systems, High Degree of Autonomy and Hong Kong People Ruling Hong Kong. We want our long-cherished freedoms and well-respected institutions to continue to flourish for the benefit of many more generations to come.

Personalities dictate our destinies. When coming face to face with the adversity of suppression and overwhelmed by an apparently unmatchable power, individuals do react differently. I certainly would love to see more of the naïve souls and less of the cynics. It is not just our personal destinies that are at stake; Hong Kong’s fate is in the balance.

Elections of the Sixth Legislative Council, which completed on September 4, broke many records. 58%, or 2.2 million, of our registered voters came out to vote, which is unprecedented. Legislators-Elect include Law Kwun Chung, Lau Siu Lai, Shiu Ka Chun and Cheng Chung Tai, who were core participants and very much involved in the 79 days of Occupy. Hongkongers have voted them into office so that they are properly mandated to continue fighting for a democratic Hong Kong, in the spirit of the Umbrella Movement. Besides, Chu Hoi Dick Eddie and Yiu Chung Yim have been civil society activists who see as their mission to deliver a fairer and more equal Hong Kong.

These six, together with other Democratic Legislators-Elect, have all openly declared frustration with what they are seeing of Hong Kong, and, to different extents and degrees, are advocating for Hongkongers to take charge of Hong Kong’s fate beyond 2047. The numbers of Democratic versus Anti-Democratic Legislators in the new Council will be 30:40. It will be politically impossible, or at least very unwise, for the CCP to ignore the voice of Hongkongers who have spoken through the ballot box and attempt to continue to suppress the Democratic Camp.

Engagement is the only reasonable way forward. The Civic Party has proposed a Hong Kong Affairs Conference, which should foot the bill in this connection and is worth serious consideration.

Just as I had told Zhang DeJiang, the President of the National People’s Congress, when we met a few months ago, the only way the CCP can prevent separatism from gaining popularity in Hong Kong is for it to deliver according to what has always been promised to Hongkongers by the Basic Law. If Xi Jinping stifles democracy even more, I can only predict that anger and frustration will grow, with separatist demands boosted.

Very soon, Hong Kong will elect 1,200 members to the Election Committee mandated to select the next Chief Executive who will assume office in 2017. The Democratic Camp is determined to win as many seats as practicable so as to be able to have a say in who is to be put at the helm for the next 5 years.

To me, Hong Kong has no luck at all if the incumbent stays on. He must go. Whoever is eyeing the top job must be able to deliver hope to especially the young, up-and-coming generations of Hong Kong and to mend the divided society with apt and timely messages capable of taking into account the public sentiments of betrayal and frustrations.

May I take this opportunity to wish you all the best and hope to continue to see you around. God Bless Hong Kong.

Khalid - Saturday Night Cover
Mixed and produced by: @onemanblend (IG)
Shot by: KK

Originally
Performed by: Khalid
Written by: Digi, Charlie Handsome, Khalid
Produced by: Denis Kosiak, Digi and Charlie Handsome

Yay yay yay yay yay yay yea

Saturday nights, blueberry cigarillos
Swishers make my throat hurt
Rolling OCB's on the side for me
Light 'em up and let 'em both burn
Family feud's saying Mom's confused
Over shit she doesn't wanna learn
My daddy's gone, say he's never home
And wishin' only makes it worse

I guess there's certain dreams that you gotta keep
'Cause they only know what you let 'em see

And all the things that I know
That your parents don't
They don't care like I do
Nowhere like I do

And all the things that I know
That your parents don't
They don't care like I do
Nowhere like I do
Nowhere like I do
Nowhere like I do

Yay yay yay yay yay yay yay yay yay yay yay yea
X2

Saturday nights
Light gray Silverado
Drive it 'cause you have to
Stay up working late at a job you hate
And fix your makeup in a dirty bathroom
No more love, in and out of clubs
Knowin' what you gotta do
You got plans wrapped in rubber bands
And that's the only thing you never lose

I guess there's certain dreams that you gotta keep
'Cause they only know what you let 'em see

And all the things that I know
That your parents don't
They don't care like I do
Nowhere like I do
And all the things that I know
That your parents don't
They don't care like I do
Nowhere like I do
Nowhere like I do
(Yay yay yay yay yay yay yay yay yay yay yay yea)
The way that I do
(Yay yay yay yay yay yay yay yay yay yay yay yea)
The way that I do
The way that I do

天意磨人, 冷酷如刀, 軒轅半生受盡阻困打盡逆境牌, 從今不再求敗只求勝!
Victorians let's stay cool and WIN! 李嘉誠再售北京京通羅斯福廣場約3.68億美元, 移民加拿大, 香港的中级富豪們呀 (數十億身家果班, 好似HMV未執笠前果D蕭定一)，你地出下力走啦企係睇住人搬野，同佢鬥快走，要李嘉誠留低隻手指尾都好嘛!

有傳王毅加拿大也有物業, 老婆钱韦入境被拒, FIVE EYES 全球Spy Network 完全揭露, 左仔都要被清算!!

我Facebook有更多最新消息: https://facebook.com/raymond.regulus.80
温哥華移民資訊 (from my friend Shirley): http://www.liveworkimmigration.com/zh-hant/

#中美貿易戰 #香港樓市 #中国经济支爆 #沽空港元 #港元脫勾 #聯繫匯率 #ChantaleBelle #貝依霖 #美元短缺 #央行收QE #黃偉民易經講堂

Under Probation:
沈大師, 東網電視, 劉細良

VERY FAKE NEWS:
TVB, 亞視, 香港01, 蕭若元, 國情揭露, 香港花生, 民眾證券, 鄭經翰, 852郵報, D100, 黃毓民, RFA自由亞洲, 蘋果日報, 蘋果動新聞, 壹週刊, 桑普, 傑斯, 升旗易得道, 城寨, MyRadio, MIHK, Ragazine, Sky Finance, 我要做富翁, 黎則奮, 游清源, 吳志森, 李慧玲, coco哥, RTHK 香港電台, 劉夢熊, Gavinchiu趙博, 林鄭月娥, South China Morning Post, 陳雲, 習近平, 何志光, 長毛梁國雄, 巴打台, 劉小麗, 快必譚得志, 關鍵時刻, 東森新聞, 中時電子報, 郭文貴, 黃秋生, 劉德華, 周潤發, 張堅庭, 港人講地, Dr. Ng-Bond Desk

軟男母系社會育成計劃:
黄之鋒, 楊岳橋, JASON(大J), 梁思浩, 八八通Gossip, 秘史趣聞, 100毛, 毛記電視, 東方昇, 專家Dickson, 國家級任務, 今日問真啲, 托哥torres, mingjai14, 屎萊姆的3次元, 笑波子, 龍心, 宅男俱樂部, KZee, Mira 咪拉, Ling Cheng, lizzydaily, 杜汶澤, 壹鳩大事回顧

Music Credits:
Mighty and Meek by Kevin MacLeod is licensed under a Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/)
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100500
Artist: http://incompetech.com/